The Power of Demand
Avictorious hero who can inspire millions shall bear wounds and scars with an exhausted manner when returning home.
This is what we call “supplydemand” mentality. A hero with wounds and scars is desired among the hero himself and the spectators (including the authorities) at such a grand occasion. Just imagine how magnificent it is! If not, the scene will eclipse no matter how great a battle the hero might have won.
So, intricate as it is, such a “supply-demand” mentality is hidden deep in the inner heart.
Rimowa, one of the international suitcase brands, can be found in most supermarkets and shopping malls. Rimowa’s suitcase is easy to be depressed and scratched because of its aluminum material which surprisingly, has made it one of the best sellers in the market. The fact is that most buyers love the scratches on the suitcase, deeming them a symbol of traveling a lot and an expression of their attitude towards life. What a miracle it is! If you hang around the airport, you may find that many white-collars or even celebrities are carrying suitcases of this kind. Evian, a famous brand of mineral water, is now selling at a price of 7 or 8 yuan per bottle, a price approximately similar to its Chinese counterparts. However, more than a decade ago, it would take maybe 15 to 20 yuan to buy one bottle.. Even with such a high price, it enjoyed a lion’s share in the market.
Again, the consumers’