Three Qual­i­ties of En­trepreneurs

企业家三大素质

Special Focus - - Contents - Zhang Lina 张立娜

Not ev­ery­one can run a busi­ness. Some end up los­ing ev­ery­thing while oth­ers grow their pen­nies into mil­lions. The dis­tinc­tion be­tween those two types of busi­ness peo­ple isn’t nec­es­sar­ily ed­u­ca­tion. Not all of them are col­lege grad­u­ates. Their suc­cess is mostly the re­sult of them pos­sess­ing three key traits.

The first one is not leav­ing a task un­fin­ished overnight. A busi­ness owner should al­ways know ev­ery de­tail of the busi­ness, which in­cludes progress, profit, and busi­ness de­vel­op­ment. This is a qual­ity that ev­ery suc­cess­ful en­trepreneur pos­sesses. It’s hard to imag­ine a leader with a habit of pro­cras­ti­na­tion could ever suc­ceed.

I have a friend who started with rent­ing a counter to sell but­tons. He kept a record of ev­ery sale he made, even if it were for sales of sev­eral but­tons or a trans­ac­tion of one yuan. At the end of each day, he’d go through his books in com­par­i­son with his in­ven­tory and de­posit the day’s prof­its into his bank ac­count. In the be­gin­ning, I thought he was too se­ri­ous about it as he’d never skipped a day to de­posit money into the bank even if he’d only made ten yuan on that day or when it rained.

A few years later, he opened a flower shop and af­ter that, a fur­ni­ture mall. Now he has lux­u­ri­ous cars and houses, but he still keeps his daily ac­counts. To this day, he has kept the habit of go­ing through his books at the end of each busi­ness day and sav­ing away prof­its. I re­al­ized then that this qual­ity of clear­ing away the day’s tasks was a shared merit of many suc­cess­ful busi­ness­men.

The sec­ond qual­ity is the abil­ity to cal­cu­late. A busi­ness per­son should be able to cal­cu­late prof­its in a very short time. They should be sen­si­tive to money and have a prey-like in­stinct to sense dan­ger. This will en­able them to smell loss and change their course im­me­di­ately.

The third is earnest­ness. No mat­ter in which in­dus­try you make a liv­ing, be­ing pro­fes­sional and hav­ing a thor­ough un­der­stand­ing of it are the first few re­quire­ments you need to meet in or­der to suc­ceed.

I know a phar­ma­ceu­ti­cal agent. He stud­ied all the com­po­nents of phar­ma­ceu­ti­cals and their applications; he was never tired of read­ing the in­struc­tions wordby- word. Af­ter a while, he could eas­ily give sug­ges­tions for which drug to pre­scribe just by hear­ing some­one’s symp­toms, as if he were an ex­pe­ri­enced doc­tor. He spent most of his time in his of­fice to an­a­lyze his busi­ness, and he en­joyed it.

One time, he needed to print posters to pro­mote his busi­ness. The first quote for the print­ing ser­vice was 3000 yuan. He went on to in­quire af­ter 14 more sup­pli­ers. At last, he was able to print them out for 2000 yuan. Dur­ing the dis­cus­sions with th­ese 15 sup­pli­ers, he’d fig­ured out the whole process of print­ing. For small busi­nesses, sav­ing ev­ery cent can make all the dif­fer­ence be­tween loss and profit. His friends ad­mire him for his earnest­ness and agree that he de­serves money and suc­cess.

It doesn’t mat­ter if you’re well ed­u­cated or not. Pos­sess­ing th­ese three qual­i­ties, you’ve got rays of hope to guide you down the road.

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