Old Styles Reinvented

舊風格 新演繹

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舊風格 新演繹

On average, design trends tend to reappear every 20 to 30 years—some call it a form of ‘fashion déjà vu'. Designers will often revisit collections to seek inspiration for new ideas that can ignite future market trends and are combined with current industry trends to create an updated version of old styles.

So why do trends return? Some people believe ‘old styles reinvented' creates a feeling of nostalgia and connection to our past; some trends have a short life expectancy in the market due to a cyclical evolution of the movement and audiences' critical receptions. In reality, trends move through a cycle.

Introduction: A trend is usually introduced by a brand and the designer creates a significant impact

Rise: The trend is accepted into the market

Peak: This occurs when the trend has peaked in popularity

Decline: The market is saturated and starts to look ahead to the next trend Outdated: The market no longer has an appetite for this trend

In fashion, we tend to see these phases move at a much faster pace, but in interior design, these phases tend to transcend time. We are beginning to see the influence of trends from the 1990's across fashion, interiors and consumer products. We have moved through the influence of the late 80s with the rebirth of the Memphis movement, which resembled striking geometric figures, interior spaces created with bold colours and a total departure from the constraints of minimalistic design. Similarly, the aesthetics, materials, colours and shapes of the 90s are now making their way back into the design of interiors and fashion. The current consumer generation has a precise age, monetary income and greater interest in finding these items aesthetically pleasing, providing a feeling of nostalgia from a past decade.

設計潮流平均每隔20至30年便會循環一次,有人稱這現象為時裝界的既視感(Déjà vu)。誠然,設計師經常從過往的時裝系列中找尋新的創作靈感,以開拓未來的時尚趨勢。這些構思又會與現今的時裝潮流交匯,將舊有的潮流重新演繹,發展出新的風格。

那為何潮流會循環不息呢?有人認為「舊風格新演繹」是為要與過去事物產生聯繫情感,表達出對昔日的懷緬。有些潮流會因其變向及應受性不足,導致興盛期縮短。總括而言,我們可以把潮流理解成以下循環: 引進:品牌帶起潮流,設計師發揮影響力。興起:該潮流逐漸獲得大眾接納。頂峰:該潮流的受歡迎程度達到了頂峰。衰退:市場變得飽和,並開始尋覓新的潮流方向。過時:市場已經對該潮流不感興趣。 在時裝界,潮流的更替相對較快。但在其他領域例如室內設計,上述的循環偏向跨越不同的時代。我們正在時裝、室內設計和商品設計上逐漸看到90年代風格所帶來的影響。過去我們曾重塑80年代後期的風格,復甦了孟菲斯設計運動(Memphis movement),包括當中引人注目的幾何圖案,以及運用鮮明大膽顏色來擺脫簡約主義限制的室內設計。同樣,現時的室內設計和時裝潮流正重新起用90年代的設計美學、材質、色彩和圖形。現今具有一定財力的消費者不但普遍有相當年紀,而且還有著清晰的品味定位,因此這些重現的風格正好滿足到他們對美觀的追求,又同時回應了其對過去情懷的懷緬。

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