Solid Growth in the Shenzhen Hotel Industry


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According to the latest data from Smith Travel Research, Shenzhen's overall hotel industry has performed well in July 2018. The overall hotel room rate stood at RMB 630 per night. There was an annual growth rate of 8.5% (6.4% in July 2017); the average income per room per night was at RMB 551, up 7.7% year-onyear (5% in July 2017). The occupancy rate has edged down slightly to 87.4% (88.1% in July 2017). Additionally, the average room rate of five-star hotels in Shenzhen has gained 8.7% year-on-year in the fourth quarter of last year, against just 6% and 4% annual growth in Guangzhou and Shanghai, respectively.

As far as five-star hotels are concerned, there are currently 92 such hotels in Shenzhen, mainly distributed in Futian District (26) and Luohu District (10), according to Ctrip. Because four other districts—nanshan (20), Yantian (3), Baoan (9) and Longgang (10)—contain a relatively small number of star-rated hotels, they form the edges of the star-rated hotel distribution in Shenzhen. Five-star hotels in Futian have an average room rate per night higher than that of Luohu. At present, the room rate per night in Futian ranges from RMB 577 to 2,386, with the average at RMB 1,078; the room rate per night in Luohu ranges from RMB 500 to 2,280, and the average price is close to RMB 979. Driven by high passenger traffic from both domestic and abroad, as well as the rapid development of the city, the demand for fivestar hotels in Shenzhen is increasing day by day, as is the value of hotel rooms. At the same time, with the gradual diversification of Shenzhen's development, the penetration rate of international and even domestic brand hotels in Shenzhen has also steadily increased. Thanks to the support of the Greater Bay Area Initiative, hotel investment prospects are bright and have received attention from investors and institutions. At the beginning of the year, Japan's wellknown retail brand MUJI successfully entered Shenzhen’s hotel market, opening a 79-room hotel in Futian. The rate per night ranged between RMB 950 and RMB 2,500. The market is closely watching its success and cross-selling retail products under the brand to boost revenue. Their success could be a leading indicator of more new hotels to be built by similar retail brands in the future. Additionally, the market has seen China’s first co-working industry sign a contract with a hotel for using the hotel’s meeting rooms, resulting in a more flexible use of hotel space and raising revenue. With the economy’s continued development, we can expect more cooperation of such enterprises in high-starred hotels within first-tier cities, including this issue’s focus— Shenzhen.

根據Smith Travel Research最新數據指出,深圳2018年7月整體酒店業表現不俗。整體平均每晚房租為630元人民幣(人民幣.下同),按年增長率為8.5% (7/2017: +6.4%),每晚每房平均收入為551元,按年升7.7%(7/2017:+5%)。入住率微降至87.4% (7/2017: 88.1%)。另外,據其他市場消息,深圳五星級酒店平均房租去年第四季按年升8.7%;大大優於廣州和上海分別為6%和4%的按年升幅。

就五星級酒店而言,據攜程網店顯示,深圳市目前五星級酒店高達92間,主要分佈在福田區(26間)和羅湖區(10間)。南山(20間)、鹽田(3間)、寶安(9間)、龍崗(10間)這四個地區,相對而言星級酒店數量較少,因此形成星級酒店分佈的邊緣地帶。位於福田區的五星級酒店,每晚平均房租較羅湖區高一成多。現時,福田區每晚房租介乎577-2,386元,平均房租為1,078元; 而羅湖區每晚房租介乎500-2,280元,平均房租則接近979元。


Avant-garde Hotel, Shenzhen 深圳前岸國際酒店

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