Star­bucks ex­pands ready-to-drink busi­ness

That's China - - Goings On -

Star­bucks Cof­fee Com­pany is fur­ther ex­pand­ing its ready-to-drink cof­fee bev­er­age busi­ness in China by introducing a new bot­tled line tai­lored for Chi­nese tastes.

The launch of the new bot­tled Frap­puc­cino cof­fee bev­er­ages on Septem­ber 12 fea­tures an im­proved taste that has been de­signed to meet “Chi­nese pref­er­ences” through a new bal­ance be­tween sweet­ness and cof­fee taste.

The bot­tled bev­er­ages will be avail­able in su­per­mar­kets, con­ve­nience stores and e-com­merce chan­nels at ma­jor Chi­nese cities start­ing this fall.

Us­ing high qual­ity Ara­bica beans, the bev­er­ages come in four clas­sic fla­vors (cof­fee, mocha, caramel and vanilla).

The move is another step taken by Star­bucks in its ex­pan­sion of the gro­cerylevel dis­tri­bu­tion of ready-to-drink va­ri­eties in more cities in China. In the near fu­ture, the chain will also bring new limited-time-of­fer­ings into the Chi­nese mar­ket.

China is the largest re­tail mar­ket of Star­bucks out­side the United States, with more than 2,200 stores serv­ing cof­fee en­thu­si­asts in more than 100 cities across the coun­try. (Source: China Daily)

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