Do you spend £51 ($67.4) or more each time you purchase something? If so, you are contributing to a new rising power group dubbed "super shoppers". A recent survey by Worldpay, a Londonbased company that provides payment products and services, looked into the spending habits of this high-spending, highfrequency online shopping group that is valued as a gold mine for retailers worldwide.
Covering 20,000 people in 10 countries, the online survey found that "super shoppers"who account for just 13 percent of the combined population of these countries - spent on an average £157 billion a month as compared with the £145.5 billion spent by the rest of the population in 2015.
The survey shows that many of the “super shoppers” are from emerging markets such as Mexico and Brazil. In China, the buying power of its "super shoppers”, who account for only about five percent of the total population, contribute a whopping 87 percent of the country's online shopping revenue, largely because of the rise of the country's affluent middle class.
The survey said that 40 percent of Chinese "super shoppers" bought clothes online the last time they shopped as compared with a global average of 28 percent. In the space of 12 months, 13 percent went online for food take-aways - the highest rate in the world. The country is also an indisputable leader of mobile payment innovation, with 33 percent of its population using smartphone for payment.
Tim Denison, director of retail intelligence at IPSOS, a research and consulting firm headquartered in Paris, said in a news release: "This study is the latest evidence to confirm the emergence of the so-called online 'super shopper'. "They are not synonymous with the superrich, however. They are passionate about what they buy and sophisticated in how they shop, taking the time and trouble to research the best products and find the mMoOstNcoTmHpetitive prices available, relishing the process as well as the output," he added. (Source: China Daily)