The Gra­nary of East China Sea

In this sense, ‘Zhoushan Rice’ is not only a brand name, but it rep­re­sents the up­grad­ing and in­ter­na­tion­al­iza­tion of the ar­chi­pel­ago’s new food­stuff in­dus­try.

That's China - - Enterprising Dinghai - Text by / Li Jing

Zhoushan lo­cals now have a new del­i­cacy to en­joy. Be­fore hit­ting the mar­ket, the in­no­va­tive ‘Zhoushan Rice’ went through an elab­o­rate process of as many as 16 steps per­formed by a fully-au­to­matic pro­duc­tion line on a month-long trial op­er­a­tion in the work­shop of the Ding­hai-based Zhe­jiang Jing­gong Agri­cul­tural De­vel­op­ment Com­pany in June of this year. When the first 1,900 tons of round-grained rice rolled off the new world-class as­sem­bly line with the po­ten­tial to serve both lo­cals and the in­ter­na­tional mar­ket, the sig­nif­i­cant mo­ment went largely un­no­ticed.The newly launched brand il­lus­trates the com­pany’s bold ac­tion taken in its ex­plo­ration of food­stuff im­port and the first step taken by the grain and oil in­dus­try of Zhoushan to­wards its glob­al­iza­tion goal. Fully launched, the new as­sem­bly line aims to yield more than 60,000 tons of top qual­ity rice yearly.The long-term goal of the com­pany is to process im­ported high qual­ity rice from Rus­sia,Thai­land and Cam­bo­dia us­ing the world’s most cut­ting-edge pro­cess­ing and pack­ag­ing tech­nolo­gies.The com­pany’s two vacuum pack­ag­ing ma­chines en­sure a higher qual­ity and quan­tity of food­stuff pro­duc­tion and pro­cess­ing than its peers.Vacuum high­tech also guar­an­tees a year­long shelf life for the com­pany’s rice prod­ucts. “We en­deavor to bring into Zhoushan the world’s best rice prod­ucts and share them with global con­sumers,” Gen­eral Man­ager Cao Jun de­clares as the com­pany’s vi­sion. In this sense, ‘Zhoushan Rice’ is not only a brand name, but it rep­re­sents the up­grad­ing and in­ter­na­tion­al­iza­tion of the ar­chi­pel­ago’s new food­stuff in­dus­try. In fact, Zhoushan is the ‘gra­nary of East China Sea’ that truly lives up to its rep­u­ta­tion. By the end of June in 2016, the food­stuff cargo han­dling ca­pac­ity of Zhoushan Port reached 4,070,000 tons. If ‘seafood’ is the num­ber one key­word for Zhoushan’s of­fer­ings,‘food­stuff’ is a new buzz­word that de­fines the in­no­va­tive de­vel­op­ments of the bustling ar­chi­pel­ago.

Zhoushan In­ter­na­tional Grain and Oil In­dus­trial Park

Strate­gi­cally, the con­struc­tion of a state-level base for the stor­age, pro­cess­ing and trad­ing of bulk com­modi­ties is one of the top pri­or­i­ties of the ar­chi­pel­ago’s River-Ocean Com­binedTrans­porta­tion boom.The long-term goal is to make Zhoushan the largest port grain de­pot in China, where the grain and oil in­dus­try is one of the pil­lar in­dus­tries. Ice-free and silt-free, the Laotang­shan port area in Ding­hai boasts unique water depth con­di­tions ideal for the an­chor­ing of large ships, mak­ing it­self a per­fect choice for tak­ing the lead­ing role in break­ing new grounds in the con­struc­tion of a mod­ern ‘gra­nary’. Sit­u­ated in Laotang­shan, the Zhoushan In­ter­na­tional Grain and Oil In­dus­trial Park is show­ing its great po­ten­tials as a ‘food­stuff pow­er­house’ serv­ing China’s eastern coasts. It is one of the coun­try’s first des­ig­nated points of grain en­try.The goal of the in­dus­trial park is to have a stor­age, pro­cess­ing and trade ca­pac­ity of two mil­lion tons, five mil­lion tons and 30 bil­lion yuan re­spec­tively by 2020.The short-term goal is to ex­plore new grounds in the deep pro­cess­ing of wheat, corn, rice and soy­bean and ex­plore trade op­por­tu­ni­ties in prod­ucts with a high added value.The park’s in­fras­truc­tural up­grad­ing has been speed­ing up, draw­ing in more than 30 com­pa­nies that have con­trib­uted to a to­tal grain and oil pro­cess­ing out­put value top­ping 4.3 bil­lion yuan.The in­dus­trial park’s cur­rent grain and oil stor­age power stands at 500,000 tons. In the ar­chi­pel­ago’s ‘East China Sea Gra­nary’ am­bi­tion, the food and oil in­dus­trial park is just a pow­er­ful start for an even gran­der blue­print in the mak­ing.

Zhoushan In­ter­na­tional Grain and Oil In­dus­trial Park 舟山国际粮油产业园区——中海粮油基地

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