Cof­fee Art

That's China - - 城市漫步 -

As Star­bucks stores are pop­ping up all over the place at rapid speed, you may have no­ticed the green coloured logo and won­dered, “What ex­actly am I look­ing at?” With a closer in­spec­tion of the pic­ture plas­tered on the side of your take­away cof­fee cup, you see a smil­ing face with a crown and two ab­stract ob­jects placed on ei­ther side. “Could they be fish or per­haps some sort of plant, or is it just a dec­o­ra­tive fea­ture?” The de­sign has been al­tered and adapted over the years, but the orig­i­nal logo was de­signed in 1971 based on a 15th cen­tury Norse wood­cut with the im­age of a myth­i­cal crea­ture called a siren. Ac­cord­ing to leg­ends, the half-fish half-woman would lure ships to­wards it with its ir­re­sistible singing voice. Usu­ally the sus­cep­ti­ble sailor could not re­sist the temp­ta­tion to seek out the siren, but of­ten to his demise, he would crash into the rocks be­low. The logo was meant to re­flect the se­duc­tive im­agery of the sea, and thus also the se­duc­tive na­ture of cof­fee. Star­bucks would like to see cus­tomers flock to their stores like sailors would to sirens, but in­stead of a bru­tal end­ing, cus­tomers will hope­fully feel en­er­gized by the newly bought cof­fee.

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