As Starbucks stores are popping up all over the place at rapid speed, you may have noticed the green coloured logo and wondered, “What exactly am I looking at?” With a closer inspection of the picture plastered on the side of your takeaway coffee cup, you see a smiling face with a crown and two abstract objects placed on either side. “Could they be fish or perhaps some sort of plant, or is it just a decorative feature?” The design has been altered and adapted over the years, but the original logo was designed in 1971 based on a 15th century Norse woodcut with the image of a mythical creature called a siren. According to legends, the half-fish half-woman would lure ships towards it with its irresistible singing voice. Usually the susceptible sailor could not resist the temptation to seek out the siren, but often to his demise, he would crash into the rocks below. The logo was meant to reflect the seductive imagery of the sea, and thus also the seductive nature of coffee. Starbucks would like to see customers flock to their stores like sailors would to sirens, but instead of a brutal ending, customers will hopefully feel energized by the newly bought coffee.