THE GAME CHANGER
After years spent residing in Spain, Paris and the US, Northacre CEO Niccolò Barattieri di San Pietro now has his eyes set on London. The forward-thinking property giant is aiming to restore the former glory back into historical developments in the Britis
The property giant is aiming to restore the former glory back into historical developments in the British capital
Niccolò Barattieri di San Pietro’s interest in buildings was sparked long before he swapped his financial career for real estate in 2006. His passion for properties might just have stemmed from his itinerant upbringing – born in Washington, DC and raised in Rome, he did his undergraduate degree in Paris and lived on a boat for two years in Hawaii as he was completing his MBA. Barattieri had his first taste of England at the age of 15 during his boarding school days and decided to call London home in 1997. With a unique acumen for transforming aged buildings into dynamic, multifaceted communities, the property tycoon discusses his love for the British capital, the future of luxury living and Northacre’s latest development, The Broadway.
Living in a bustling metropolis like London, how do you split your time between work and pleasure? While work takes up a huge part of my life, it is equally essential to take time outside of work to enjoy life. As I always say, a well-rested mind generates the best ideas! Even though I am always reachable, I try and leave the office at a reasonable time. I’m also likely to be spotted at a cultural event or in the theatre a few nights of the week, with an aim to explore everything that London has to offer.
What are the things that you like and don’t like about London? As an Italian, I have a tough time adjusting to the fact that Londoners queue for everything. But on a more positive note, the list doesn’t go on for much longer. What I enjoy the most about the city is that it’s at the forefront of numerous trends and cultural initiatives, shaping it as a vibrant and ever-changing metropolis.
Could we take a moment to talk about the inspiration behind the design of your own home? A house isn’t a home unless it makes you feel comfortable enough to kick off your shoes, relax and play. Fortunately for me, I believe I have created a haven that ticks all the right boxes. There are echoes of the Mediterranean throughout the space. The rooms feature an oceanic palette with splashes of aquamarine, turquoise and emerald, evoking a sense of tranquillity and harmony. Jute carpets underfoot provide a soft counterpoint to the sumptuous, ebonised-oak floors.
The Broadway marks an important milestone in Northacre’s history, as the company’s first major mixeduse development. Can you tell us how it integrates living, working and leisure? With London at the doorstep, we ultimately attempt to deliver what our buyers want – which is investing into a lifestyle instead of simply purchasing a four-wall apartment. We believe that mixed-use schemes represent the future, especially in the world of high-end living, which hasn’t been the case until now.
Instead of developing an ordinary building filled with apartments, our goal is to create a vibrant destination and a community, a multifaceted space that people would like to spend time in and live in. Furthermore, thanks to an app, residents can run their errands at the flick of a finger, ranging from arranging their
laundry to booking treatments at the spa. Living in London where time is money, this will allow residents to save time enormously.
What are the highlights of the interior design of The Broadway’s apartments? Instead of decorating the apartments with a lot of extravagant and intricate adornments, we fill the space with clean and beautiful lines with quality materials. Ultimately, these apartments aren’t personalised by us, but by their owners. And with that in mind, the crisp white walls serve as a sleek canvas for homeowners to breathe life into their homes according to their own style and preference.
At The Broadway, the stunning panoramic views of Westminster Abbey, the London Eye and the Houses of Parliament unfold across the living room’s 2.7-metre-high floor-to-ceiling windows. The living areas of some apartments are framed by striking V-shaped floor-to-ceiling windows, adding an aesthetic edge to the breathtaking vista. With an aim to create and maintain privacy for the residents and the office workers, there are separate entrances for them to access the residential, commercial and retail spaces.
Could you tell us more about your passion for sailing? At the age of 19, I embarked on an odyssey that took me from the south of France to Hawaii – an incredible journey that toured halfway around the world. Among all my fond memories of my sailing trips, the particular one that stands out is the trip from the Panama Canal and the leg from Ecuador to Hawaii. It was a life-changing experience – having spent 32 days on a 12-metre boat and sailed for 4,200 miles has taught me a lot of patience and allowed me to learn a lot about myself.