THE GAME CHANGER

Af­ter years spent re­sid­ing in Spain, Paris and the US, Northacre CEO Nic­colò Barat­tieri di San Pi­etro now has his eyes set on Lon­don. The for­ward-think­ing prop­erty gi­ant is aim­ing to re­store the for­mer glory back into his­tor­i­cal de­vel­op­ments in the Bri­tis

The Peak (Hong Kong) - - Contents - STORY JOANNA LAM

The prop­erty gi­ant is aim­ing to re­store the for­mer glory back into his­tor­i­cal de­vel­op­ments in the British cap­i­tal

Nic­colò Barat­tieri di San Pi­etro’s in­ter­est in build­ings was sparked long be­fore he swapped his fi­nan­cial ca­reer for real es­tate in 2006. His pas­sion for prop­er­ties might just have stemmed from his itin­er­ant up­bring­ing – born in Wash­ing­ton, DC and raised in Rome, he did his un­der­grad­u­ate de­gree in Paris and lived on a boat for two years in Hawaii as he was com­plet­ing his MBA. Barat­tieri had his first taste of Eng­land at the age of 15 dur­ing his board­ing school days and de­cided to call Lon­don home in 1997. With a unique acu­men for trans­form­ing aged build­ings into dy­namic, mul­ti­fac­eted com­mu­ni­ties, the prop­erty ty­coon dis­cusses his love for the British cap­i­tal, the fu­ture of lux­ury liv­ing and Northacre’s lat­est de­vel­op­ment, The Broad­way.

Liv­ing in a bustling me­trop­o­lis like Lon­don, how do you split your time be­tween work and plea­sure? While work takes up a huge part of my life, it is equally es­sen­tial to take time out­side of work to en­joy life. As I al­ways say, a well-rested mind gen­er­ates the best ideas! Even though I am al­ways reach­able, I try and leave the of­fice at a rea­son­able time. I’m also likely to be spot­ted at a cul­tural event or in the theatre a few nights of the week, with an aim to ex­plore ev­ery­thing that Lon­don has to of­fer.

What are the things that you like and don’t like about Lon­don? As an Ital­ian, I have a tough time ad­just­ing to the fact that Lon­don­ers queue for ev­ery­thing. But on a more pos­i­tive note, the list doesn’t go on for much longer. What I en­joy the most about the city is that it’s at the fore­front of nu­mer­ous trends and cul­tural ini­tia­tives, shap­ing it as a vi­brant and ever-chang­ing me­trop­o­lis.

Could we take a mo­ment to talk about the in­spi­ra­tion be­hind the de­sign of your own home? A house isn’t a home un­less it makes you feel com­fort­able enough to kick off your shoes, re­lax and play. For­tu­nately for me, I be­lieve I have cre­ated a haven that ticks all the right boxes. There are echoes of the Mediter­ranean through­out the space. The rooms fea­ture an oceanic pal­ette with splashes of aqua­ma­rine, turquoise and emer­ald, evok­ing a sense of tran­quil­lity and har­mony. Jute car­pets un­der­foot pro­vide a soft coun­ter­point to the sump­tu­ous, ebonised-oak floors.

The Broad­way marks an im­por­tant mile­stone in Northacre’s his­tory, as the com­pany’s first ma­jor mixe­duse de­vel­op­ment. Can you tell us how it in­te­grates liv­ing, work­ing and leisure? With Lon­don at the doorstep, we ul­ti­mately at­tempt to de­liver what our buy­ers want – which is in­vest­ing into a lifestyle in­stead of sim­ply pur­chas­ing a four-wall apart­ment. We be­lieve that mixed-use schemes rep­re­sent the fu­ture, es­pe­cially in the world of high-end liv­ing, which hasn’t been the case un­til now.

In­stead of de­vel­op­ing an or­di­nary build­ing filled with apart­ments, our goal is to cre­ate a vi­brant des­ti­na­tion and a com­mu­nity, a mul­ti­fac­eted space that peo­ple would like to spend time in and live in. Fur­ther­more, thanks to an app, res­i­dents can run their er­rands at the flick of a fin­ger, rang­ing from ar­rang­ing their

laun­dry to book­ing treat­ments at the spa. Liv­ing in Lon­don where time is money, this will al­low res­i­dents to save time enor­mously.

What are the high­lights of the in­te­rior de­sign of The Broad­way’s apart­ments? In­stead of dec­o­rat­ing the apart­ments with a lot of ex­trav­a­gant and in­tri­cate adorn­ments, we fill the space with clean and beau­ti­ful lines with qual­ity ma­te­ri­als. Ul­ti­mately, these apart­ments aren’t per­son­alised by us, but by their own­ers. And with that in mind, the crisp white walls serve as a sleek can­vas for home­own­ers to breathe life into their homes ac­cord­ing to their own style and pref­er­ence.

At The Broad­way, the stun­ning panoramic views of West­min­ster Abbey, the Lon­don Eye and the Houses of Par­lia­ment un­fold across the liv­ing room’s 2.7-me­tre-high floor-to-ceil­ing win­dows. The liv­ing ar­eas of some apart­ments are framed by strik­ing V-shaped floor-to-ceil­ing win­dows, adding an aes­thetic edge to the breath­tak­ing vista. With an aim to cre­ate and main­tain pri­vacy for the res­i­dents and the of­fice work­ers, there are sep­a­rate en­trances for them to ac­cess the res­i­den­tial, com­mer­cial and re­tail spa­ces.

Could you tell us more about your pas­sion for sail­ing? At the age of 19, I em­barked on an odyssey that took me from the south of France to Hawaii – an in­cred­i­ble jour­ney that toured half­way around the world. Among all my fond mem­o­ries of my sail­ing trips, the par­tic­u­lar one that stands out is the trip from the Panama Canal and the leg from Ecuador to Hawaii. It was a life-chang­ing ex­pe­ri­ence – hav­ing spent 32 days on a 12-me­tre boat and sailed for 4,200 miles has taught me a lot of pa­tience and al­lowed me to learn a lot about my­self.

ABOVE Nic­colò Barat­tieri di San Pi­etro, CEO of Northacre. BE­LOW The Broad­way com­bines min­i­mal­is­tic fur­nish­ing with taste­ful aes­thet­ics.

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