WATCH: A MOMENT IN MOTION
Rolex honours the storied traditions and art of filmmaking through its partnership with the Academy Awards and its Rolex Testimonee and mentorship programs.
Rolex honours the storied traditions and art of filmmaking
Setting the mood in a movie scene can mean getting the lighting just right, finding that perfect tune to play backdrop to the set, building a character with the right costumes, and creating a historically accurate picture using period props. Getting the moment right is all in the details, and everyone from set and costume designers, directors and actors themselves know that making a movie is much more than reading some lines in front of a camera.
All of these little details are what help directors’ visions come to life; sometimes the prop can be something as small as a wristwatch, the perfect timepiece that gives context to the personality of the character and anchors a specific moment in time and history.
So perhaps it’s not all that surprising, with its unique role in the history of watchmaking, as well as having a presence throughout important moments in history, that Rolex set itself as an important patron and partner in the artistic world of filmmaking.
From its involvement with its four Rolex Testimonee directors to its growing friendship with the Academy Awards, Rolex has helped filmmakers delve deeper into their art, all the while injecting new talent into the industry with its Rolex Mentor and Protégé Art Initiative.
Beginning 2016, Rolex showed its support to the Academy Awards by dedicating a Greenroom, an exclusive space backstage at the Oscars, to actors and industry insiders on the night of the awards ceremony. The relationship between Rolex and the Academy continue to bloom, and in 2017, the watchmaker was named the Exclusive Watch of the Academy of Motion Picture Arts and Sciences. Rolex’s support for the academy extended further when The Academy Museum and its 2019 opening was announced– the watchmaker proudly plays the role of Founding Support of the Academy Museum. This new museum, set to be located in Los Angeles, will feature an archive of historical artefacts exploring the art and science of the moving image and will include a 1,000 seat theatre and education studio.
ROLEX HAS HELPED FILMMAKERS DELVE DEEPER INTO THEIR ART, ALL THE WHILE INJECTING NEW TALENT INTO THE INDUSTRY WITH ITS ROLEX MENTOR AND PROTÉGÉ ART INITIATIVE.
Rolex’s involvement in the world of film, however, extends beyond support for the industry’s most celebrated accolade. Long been friends of various directors, the brand continues its relationship with four Rolex Testimonees who’s directed works have been deemed some of the most influential in the movie-making world of today. Oscar-winning best directors Kathryn Bigelow, James Cameron, Alejandro G Iñárritu and Martin Scorsese have collectively won 57 Academy Awards and represent the very best cinematic storytelling.
These top industry players are sharing their talents not only with the audience but also with up and coming directors and young artists. Among mentors who took part in the Rolex Mentor and Protégé Arts Initiative are Martin Scorsese, Alfonso Cuarón and Zhang Yimou, who carved out some one-on-one time from their busy schedules to offer guidance, insight and friendship to a selected group of budding young talents.
Capturing a movement forever on film is about as close to we will ever get to freezing time. And thus, the art of filmmaking masters a feat that watchmakers and humanity as a whole have been aching to achieve since the beginning of time.
05 The Academy Museum, supported by Rolex, is set to open in 2019. 06-07 The Rolex Greenroom at the Academy Awards.