, for Everyday Life

Online Florists Making Fortunes Thanks to Booming E-commerce in China鲜花电商——“小确幸”撬动大市场

Women of China (English) - - FEATURES |关注 - LI WENJIE 李文杰Photos Supplied by Monet Floral 供图:莫奈花园

Many professionals, especially women, in cities across China have in recent years formed the habit of ordering fresh flowers online, and having the flowers delivered to their homes and/or offices weekly. Many of those professionals also like to post photos of the nicely designed and packaged flowers on their social media accounts, such as Wechat Moments. They greet their colleagues with words like, "What flowers do you have today?" They feel happy and relaxed when they look at the beautiful flowers on their desks. As flowers are becoming an indispensable part of professionals' daily lives, business owners are seizing various opportunities to make fortunes.

不知从何时起,“每周一花”悄然降临到办公桌。各式精心搭配的花束照片占领了朋友圈,“今天你收了什么花”成了同事们的问候语,忙碌中抬眼与电脑旁的花朵对视成了女性白领一族生活中的一枚“小确幸”。而当鲜花电商潜入人们的日常生活时,一个巨大的市场也就此打开。

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