In December 2017, a mobile romance game, titled Love and Producer, went viral among mobile phone users. The virtual-boyfriend game was created by Paper Studio, a game-production firm in Suzhou, in East China's Zhejiang Province. By January 23, 2018, the game's app had been installed 9.56 million times, and the number of its active users per day had reached 1.97 million.
About 11 percent of the users are from first-tier cities, and 38.93 percent of the users are from secondtier cities. Shanghai, Beijing and Guangzhou are the top three cities with the highest number of the game's players. Most of the users are women aged 20-24. Users older than 30 have accounted for 9.2 percent of the players, and men have accounted for 5.8 percent of the players. More than 94 percent of the users have a common interest in the game's music.