Women Make Decisions Regarding Family Trips
Women are important decision makers, especially when it comes to family travel, and women play an increasingly dominant role in tourist spending, according to the latest report on women's tourismconsumption trends. The report was released by Lvmama.com, one of China's leading providers of travel services, on March 5. The report indicates 40.8 percent of women travel with their families or boyfriends, 33.6 percent of women travel with their female friends, and 25.6 percent of women travel alone. Women traveled 5.7 times on average in 2017, compared with 3.4 times in 2015. Safety is women's top concern when they take trips.