Senior Manager Achieves Success by Raising Pigs

把乐安花猪打造成“金招牌”

Women of China (English) - - WOMEN'S DEVELOPMENT |妇女发展 -

"M s Cai, would you please send some pork to our store? The pork is almost sold out." Cai Liqun, managing director of Aige Fudi Ecological Farming Development Co., Ltd., in Le'an, a county in East China's Jiangxi Province, often receives such calls. It is fairly common to see many customers wait, in a long queue, to buy the pork produced by the company, in the supermarkets in Shanghai and several other large cities in the country.

Le'an is renowned for its spotted pigs, which are agricultural products with geographical indicators (GI, a name or sign used on products that correspond to a specific geographical location or origin). The products are designated by China's Ministry of Agriculture.

Cai, a strong-willed woman who has braved numerous difficulties, has put a lot of time and energy into establishing and expanding her business during the past eight years. Due largely to Cai and her employees' persevering efforts, the pig farm, in Hangcun, a village in Le'an, has boomed. Given the pork's fine quality, the product has won the favor of countless people in Beijing, Shanghai and several cities in Jiangsu and Zhejiang provinces.

Reviving Pig Farming 濒临灭绝的乐安花猪“起死回生”

You might wonder about Cai's motive to establish the pig farm, especially if you learn more about her experiences. The 51-year-old woman has worked for foreign enterprises for 16 years, including being employed as a project manager by General Motors Corporation. She has also established eight companies. You might get a hint about Cai's motive to develop her special career from her own words: "I do not work for the sake of money. I earned a handsome income before I established the farm. However, not being content with my stable life, I wanted to do something special to realize my potential as an entrepreneur."

More than 30 years ago, Cai was admitted to Shanghai Jiaotong University, after she passed the university-entrance examination. More than 10 years ago, she returned to her hometown, Le'an. She will never forget how delighted she was when she ate the delicious pork in Le'an.

Cai learned that China's Ministry of Agriculture in 1956

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