Women Return to Hometown, Revive Tea Industry


Women of China (English) - - WOMEN'S DEVELOPMENT |妇女发展 -

Many people might consider working for an advertising agency (that provides advertising and marketing services to several enterprises on the list of the Fortune Global 500) to be a coveted job, as it pays a handsome salary. However, Jiang Xuexia, a young woman from Likou, a town in Qimen, a county in East China's Anhui Province, in 2013 quit her job with such an agency, in Shanghai, so she could return to her hometown to establish a tea-making plant. Jiang earned the top score in the arts category in Qimen during China's university-entrance examination in 2004. She was admitted to Anhui University's department of philosophy. Instead of enjoying an easy, comfortable life, Jiang, a strongwilled woman, chose a path beset with difficulties. However, she has never regretted her decision.

Starting Their Business从无到有,破解创业难题

Likou is the birthplace of Qimen Red Tea, one of the world's best-known varieties of red tea produced in mountain areas. As the market of Qimen Red Tea shrank during the 1990s, Likou and other production areas began producing green tea.

When Jiang returned home to visit her relatives in 2011, she discovered Qimen's tea industry lagged behind most other regions in the country. That inspired her to establish a tea plant, so she could do her bit to revive her hometown's tea industry. She set her goal: Cultivate healthy red tea, process the product and promote the tea throughout the country.

Within a short time, Jiang went, alone, to Shanghai to work in a tea company, so she could accumulate experience in running a tea business. In early 2013, Jiang Xuexia persuaded Jiang Xueqin, her elder sister, who also worked in Shanghai, to return home with her so they could establish a tea plant in their village. A few months later, Jiang Shuxia, Jiang Xuexia's younger sister, also returned home from Shanghai. She joined her sisters in running the business.

Jiang Xuexia and Jiang Xueqin strived to maintain a balance, as they started their business and took care of their families. As they had little start-up capital, the young women did their best to save money on constructing the plant's buildings. The sisters counseled local business peers on how to choose quality facilities. Within three months, the sisters had established a well-equipped tea plant, which occupied

Newspapers in Chinese (Simplified)

Newspapers from China

© PressReader. All rights reserved.