'Bookstore Plus' New Mode to Boost Bookstores' Business

概念书店,重塑墨香繁华

Women of China (English) - - FEATURES |关注 - YE SHAN 叶珊Photos Supplied by VCG 供图:视觉中国

Duzhe, or Readers, a semimonthly Chinese-language magazine, was founded 37 years ago. Duzhe Publishing and Media Corporation opened Duzhe Bookstore, the corporation's first bookstore complex under its brand, along the Bund, in Shanghai, earlier this year. The interior design and facilities of Duzhe Bookstore reflect the magazine's history and cultural charm, both of which have attracted many readers. Bookstore complex, a new type of bookstore that provides a "bookstore plus catering, cultural products, exhibitions, art and entertainment" services, is becoming popular in China. Mostly located in shopping areas, such bookstores are popular with consumers, particularly women.

今年盛夏,创刊已有37年的《读者》杂志,在上海外滩创办读者品牌全国首家集合概念书店。从设计风格到空间陈设,融入大量《读者》元素的书店,成为一处读者印象的体验馆。如今,以“书店+餐饮、文创、展览、艺术、休闲”等多元化发展为依托,越来越多的概念书店出现在热门商圈,尤其受到女性消费者的青睐。

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