Urban Woman Establishes Farm, Provides Financial Aid to Rural Children
"B eing poverty-stricken is miserable, but what is even worse is that impoverished children have little hope for their future," Luo Li, a native of Wuhan, capital of Central China's Hubei Province, was recently quoted as saying. During the past decade, Luo has made great efforts to help left-behind children (whose parents have left their homes to work elsewhere) in Ziyun Miao and Buyi Autonomous County, in Southwest China's Guizhou Province, improve their lives.
In September 2014, she established Ziyun Chengming Agricultural Investment Co., Ltd., in Luocheng, a village in the county. Given the sound development of her company, jobs have been created for dozens of women in Luocheng and its neighboring villages. That has helped many families solve their financial difficulties. In recent years, as Luo has expanded her business, an increasing number of rural residents (in Ziyun), who had left their homes to work elsewhere, have returned home to work for Chengming. As they work near their homes, they can take care of their parents and children.
During the spring of 2007, Luo, who was then chief marketing officer (CMO) of New Business Leaders (a Shanghai-based monthly magazine), learned from friends that many children in Ziyun, one of Guizhou's poverty-stricken counties, had been forced to discontinue their studies, as their parents could not afford their tuition. Within a short time, Luo joined her friends in helping the children.
In June 2007, Luo and her friends made a special trip to Getuhe Primary School, in the county, to donate money and daily necessities to the school's impoverished students. They learned most of the young and middle-aged villagers had left the deserted mountainous area to work elsewhere. As a result, 50 percent of the school's 200-plus students were left-behind children.
Luo was surprised when she noticed several children looked unfriendly, even hostile, as she and her friends distributed candies among the students. It was not until several years later, after she became acquainted with the children, that she realized the children tended to be wary of strangers, as they lacked proper family education and had little chance to meet strangers.
Since then, Luo and her friends have visited the county to provide financial aid to the impoverished children, and to raise funds to help the school build classrooms and dormitories. While traveling between Shanghai and