Sparkle in THE HIS EYE

Wynn Magazine - - FRONT PAGE -

Steve Wynn’s rep­u­ta­tion is rooted in a history of Las Ve­gas firsts: In lux­ury la­bels, that in­cludes in­tro­duc­ing Chanel and Her­mès bou­tiques to the city dur­ing the lat­ter half of the ’90s, a move that played a sig­nif­i­cant role in the Strip at­tain­ing its re­tail-mecca ca­chet. So when Wynn an­nounced that diamond house Graff would be part of the mix when he opened his epony­mous re­sort in 2005, a new level of luxe was in­stantly es­tab­lished. For 53 years the Lon­don-based Graff has been the go-to source for some of the most ex­quis­ite di­a­monds on the planet, and while the news of­ten fo­cuses on size—who wouldn’t talk about a 100-carat pear-shaped diamond?—cut, color, and clar­ity are equally key to the con­ver­sa­tion about ev­ery stone. Fold in crafts­man­ship, the artistry of the set­ting for truly spe­cial gems, and it’s easy to see why Graff garn­ers le­gions of awestruck fans. Case in point: In March the house de­buted its Pea­cock brooch, an ex­quis­ite mélange of col­ored di­a­monds to­tal­ing 120.81 carats, with a 20.02-carat fancy deep-blue pear-shaped diamond at its cen­ter. The brooch’s value? A cool $100 mil­lion. Not un­like that fancy blue, Lau­rence Graff might also be con­sid­ered the pas­sion-driven cen­ter of the jew­elry la­bel that bears his name. Graff has spent a rather re­mark­able life­time in the pur­suit of ex­cep­tional di­a­monds, hon­ing his craft as a jew­elry ap­pren­tice in the 1950s be­fore found­ing his house in 1960. As we celebrate all things that sparkle in this is­sue, Graff took a mo­ment to talk about com­mit­ment to craft and a legacy of di­a­monds that daz­zle the eye.

WYNN: Graff al­ways makes news with the de­but of ma­jor stones or ex­quis­ite de­signs such as the Pea­cock brooch; what is your fa­vorite anec­dote about re­cent ac­qui­si­tions? LAU­RENCE GRAFF: One of our latest trea­sures is a 56.15-carat D In­ter­nally Flaw­less heart-shaped diamond. I knew im­me­di­ately that I wanted to cre­ate a unique, in­no­va­tive de­sign for this very spe­cial stone and so cre­ated a mul­ti­func­tional piece of jew­elry. The piece con­sists of a diamond bracelet with a heart-shaped diamond as the cen­ter stone. The diamond can then be re­moved by the wearer and placed in a sep­a­rate set­ting to form a stun­ning soli­taire ring. W: How do you feel the client’s mind-set has changed in re­cent years with re­spect to his or her knowl­edge of and in­ter­est in diamond trends, in­clud­ing the grow­ing pop­u­lar­ity of fancy col­ors now seen through­out the mar­ket? LG: There is still an ex­tremely high de­mand for di­a­monds, specif­i­cally col­ored di­a­monds and stones that are rare in size. They are rec­og­nized as strong in­vest­ment pieces that hold their value over the long term. Through our highly skilled pro­cure­ment and pol­ish­ing di­vi­sion, we are able to source and cut di­a­monds to very spe­cific needs and re­quire­ments. This, com­bined with the skill of our ex­pert gemol­o­gists, re­sults in an un­ri­valled abil­ity to pro­vide our in­creas­ingly dis­cern­ing clients with rare and unique jewels. W: What as­pects of Graff have never changed since you founded the

Graff's white-diamond bracelet with its 56.15-carat heartshaped diamond, which de­taches and can be worn in a soli­taire ring.

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