FORCE OF NA­TURE

Stella Mccart­ney takes full con­trol of her name­sake brand and opens a new bou­tique at Wynn Las Ve­gas.

Wynn Magazine - - CONTENTS - By Alina Cho

Stella Mccart­ney takes full con­trol of her name­sake brand and opens a new bou­tique at Wynn Las Ve­gas.

STELLA MCCART­NEY IS THE KIND OF WO­MAN OTHER WOMEN CAN’T HELP BUT LOVE AND AS­PIRE TO BE, OR SIM­PLY BE AROUND. She’s kind and tal­ented, not to men­tion gor­geous and funny in the most self-dep­re­cat­ing way—a girls’ girl to the end. So imag­ine the col­lec­tive de­light of women ev­ery­where when, ear­lier this year, she an­nounced she would take full con­trol of her la­bel. In the his­tory-mak­ing move, she would buy the 50 per­cent stake of her com­pany owned by fash­ion con­glom­er­ate Ker­ing, with which she’d launched the brand 17 years ago. It is the op­por­tu­nity, she says, to own her name and so­lid­ify her le­gacy.

From the be­gin­ning I was told that I could not cre­ate an ac­ces­sories brand; it would not be suc­cess­ful as peo­ple as­so­ciate leather with lux­ury. I wanted to ap­proach things in a dif­fer­ent way. It was un­heard of to be in fash­ion and to not use leather, not use fur, not use PVC. And we’re still the only lux­ury house pro­vid­ing this prod­uct and prov­ing it’s doable with­out sac­ri­fic­ing de­sign. Re­ally I think it’s one of the most game-changing things we’ve done in the fash­ion in­dus­try. But since then, we con­tinue to look at new ways of be­ing bet­ter and to bet­ter our prac­tice. I am con­stantly work­ing on changing things that are con­ven­tional in this in­dus­try, which is what is ex­cit­ing to me. Lately we’ve been work­ing a lot with the Ellen Macarthur Foun­da­tion to pro­mote a cir­cu­lar econ­omy. We want to You have only to look at her new store open­ing on the ground floor of Wynn Plaza this fall to un­der­stand how per­sonal her le­gacy in fact is. The Stella Mccart­ney bou­tique draws in­spi­ra­tion from her own ar­chive of images, and moves away from tra­di­tional lux­ury ma­te­ri­als and to­ward or­ganic and sus­tain­ably sourced el­e­ments. Ce­ram­ics, brass and re­claimed wood lend the bou­tique a warmth much like her own. As it was un­der con­struc­tion with the other stores in Wynn Plaza, we sat down with Mccart­ney to talk about tak­ing risks, tak­ing over and mak­ing state­ments through fash­ion. Talk about win­ning the tri­fecta: Not only did you cre­ate that stun­ning hal­ter-neck gown for the new Duchess of Sus­sex, you also dressed wed­ding guests Amal Clooney and Oprah, Amer­ica’s queen! What was that like? As a de­signer and a wo­man who has been mar­ried, I feel it was such a big deal to be en­trusted with that mo­ment, so it means a lot to me and I am very pro­tec­tive of it. With Amal and Oprah, it was a priv­i­lege as well to have them come to me and ask me to dress them, and I thought it was great that they wanted a Bri­tish de­signer, and a fe­male one at that, to dress them for the oc­ca­sion. It’s al­ways a col­lab­o­ra­tion, a joint ef­fort when you’re work­ing with women of that mag­ni­tude. I am a huge fan of both of them, and as long as they were happy I am happy, but still I was sur­prised and thrilled by the re­sponse. It is well known that your fa­ther is Paul Mccart­ney and your mother was Linda East­man, an Amer­i­can pho­tog­ra­pher and mu­si­cian. How did your par­ents in­spire you? Grow­ing up, they al­ways taught us to stand up for the things that we be­lieve in, to be true to our­selves. From an early age it was in­grained in me to re­spect our fel­low crea­tures and be mind­ful in my ap­proach to life. This was their way of life. It in­spired me; my par­ents are a big in­spi­ra­tion to me on every level. So when I started in fash­ion, it was a no-brainer for me to take that ap­proach into the way I con­duct my­self in busi­ness. How did you first get in­ter­ested in fash­ion? My first me­mories of fash­ion come from my mum. I’ve al­ways been in­spired by her. Re­ally, it was more just the kind of per­son that she was. There was an ease to how she dressed, and she had an in­ner con­fi­dence. She was re­ally ahead of her time. She didn’t care too much, and she had a subtle sense of hu­mor too. My dad too had me in­ter­ested in mu­sic, of course, but also fash­ion. And he’s in­spired the menswear. In 2001, you started your own la­bel and, in so do­ing, you also made a de­ci­sion to be a fur-free and leather-free com­pany. You were raised veg­e­tar­ian, so it made per­fect sense to you, but in terms of busi­ness, did it feel like a risky move at the time?

「這正是永利的待客之道,讓美好的體驗遍佈酒店每個角落。」 “Own­ing my name changes my mind­set. It is about the le­gacy and the long term.” — stella mccart­ney

伴是Bolt Threads,我們和他們合作開發替代面料,以植物絲綢和My­lo面料作為真皮皮革的替代品。 越來越多人開始檢討其它生活領域的生產方式,為什麼時裝業界不加入這場研討呢?我們找到了適合用在產品裡的假皮草,還成立了無動物皮草品牌來進一步表明態度,從外觀和觸感上你都無法找出兩者的區別。我很高興看到越來越多人站在我這邊,認同我的想法。我希望大家都能更關注我們的生產消費方式,並且對製作過程提出質疑。 今年早些時候,你宣布從歐洲奢侈品時裝集團Ker­ing手中取回你的公司的完全控制權, 你作為他們的50/50對等夥伴進行合作。為什麼在這個時候做出決定?擁有我的同名品牌能讓我改變心態,我希望能長期保持自我風格。 正如祖父常常告訴我的,保持控制力非常重要。 今年5月,你在David Lynch基金會的籌款午餐中獲頒人道主義獎。 這次活動中籌集的資金將用於為曾經受家庭虐待和性侵犯的倖存者教授超脫冥想之道。從本質上講,我就是為冥想而生。20年前母親去世時,就是我向冥想回歸的時候。 獲得David Lynch基金會的榮譽讓我感覺非常驚喜和榮幸。這個活動最重要的目的是使遭受性侵犯的婦女和兒童受益,性侵犯的行為在當今相當普遍。我但願能讓世界上所有行為不端的男人都去參加打坐冥想。 2013年,你獲頒OBE大英帝國勳章,表彰你對時尚的貢獻,你得以與英國女王直接會面。那次會面聊得怎麼樣?女王對我說:「你看起來很忙啊。」我曾經猜測過女王可能會對我說的各種話,但沒有想到她會這樣說。我只好回答說:「啊,我沒有您那麼忙呢,陛下。」 look at the fab­rics we waste. An­other part­ner is Bolt Threads, who we’ve col­lab­o­rated with on al­ter­na­tive fab­rics—a ve­gan silk and Mylo to serve as a sub­sti­tute for leather. More and more peo­ple are be­com­ing aware of the ways they con­sume in other as­pects of life, so why shouldn’t fash­ion come into that con­ver­sa­tion too? We found the right kind of fake fur we wanted to work with and even cre­ated fur-free fur la­bels to fur­ther state the point; you can’t tell the dif­fer­ence in the way that it looks and how it feels. It’s nice to see more peo­ple come to my side, my way of think­ing. I hope we will all be more mind­ful of our con­sump­tion and to ques­tion the pro­cesses. Own­ing my name changes my mind­set. It is about the le­gacy and the long term. As my grand­fa­ther al­ways told me, it is all about stay­ing power. Es­sen­tially, I was born into med­i­ta­tion, and when my mother passed away 20 years ago, it was the time to get back into it. Be­ing hon­ored by the David Lynch Foun­da­tion was re­ally crazy and such an honor. With that event, the most im­por­tant part was that it ben­e­fited women and chil­dren who are vic­tims of sex­ual as­sault, which is so per­va­sive in to­day’s climate. I wished we could get all the hor­ri­ble men in the world to med­i­tate. She said to me, ‘You seem very busy.’ Of ev­ery­thing I was try­ing to pre­pare my­self that the queen might say, that wasn’t some­thing I ex­pected. I just said back to her, ‘Well, not quite as busy as you, Ma’am.’

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