WHEN TOU­RISM DOES NOT STOP GROWING

Arte por Excelencias - - Cuba -

It is the In­ter­na­ti­o­nal Ye­ar of Sus­tai­na­ble Tou­rism for De­ve­lop­ment, de­cre­ed by the Uni­ted Na­ti­ons. Des­pi­te cri­ses, tou­rism ad­van­ces fas­ter than the glo­bal eco­nomy: tou­rist ar­ri­vals in­cre­a­sed to 1,235 mi­lli­on. The trips and tou­rism al­re­ady ge­ne­ra­te 10% of the world's GDP, ac­cor­ding to da­ta from the World Tra­vel and Tou­rism Coun­cil (WTCC) me­a­ning 7.6 bi­lli­on of do­llars.

“Tou­rism is ne­ver the pro­blem. The pro­blem is us if We ma­na­ged it badly ”, ad­mit­ted Mr. Ta­leb Ri­fai, Se­cre­tary Ge­ne­ral of the Or­ga­ni­za­ti­on World Tou­rism Or­ga­ni­za­ti­on (WTO) at the In­ter­na­ti­o­nal Tou­rism Fair of Madrid. The­re, he ad­vo­ca­ted for a de­ve­lop­ment stra­tegy that takes in­to ac­count the eco­no­mic dri­vers, so­ci­al in­clu­si­on, and res­pect for the en­vi­ron­ment, cul­tu­re and se­cu­rity.

It is the re­a­son why the Uni­ted Na­ti­ons se­es the tou­rism sec­tor as an en­gi­ne for sus­tai­na­ble de­ve­lop­ment, be­cau­se tou­rism ge­ne­ra­tes one of every 11 jobs in the world. WTO ex­perts fo­re­see that glo­bal tou­rism con­ti­nu­es to ri­se this ye­ar. It at­tracts at­ten­ti­on that Eu­ro­pe, le­a­der in vo­lu­me, will con­ti­nue with mo­de­ra­te growth, whi­le re­gi­ons such as the Ame­ri­cas and the Midd­le East will dou­ble the fi­gu­re of the old con­ti­nent, whi­le Afri­ca will ex­ce­ed 58 mi­lli­on of in­ter­na­ti­o­nal ar­ri­vals in 2016, with eight per­cent si­mi­lar to Asia and Pa­ci­fic.

The Mi­nistry of Tou­rism of Cuba, as part of its po­licy stra­tegy in the sec­tor, de­ci­ded to bring the In­ter­na­ti­o­nal Tou­rism Fair to the di­ver­sity of its des­ti­na­ti­ons: this ye­ar takes Hol­guin. Gru­po Ex­ce­len­ci­as gre­ets such a pre­ci­se and ti­mely de­ci­si­on.

Hol­guin me­ets as a des­ti­na­ti­on the pos­si­bi­lity of de­ve­lo­ping the va­ri­ous ty­pes of tou­rism: not only the his­to­ric but al­so the eco­tou­rism, the nau­ti­cal sports, the spe­ci­a­li­zed cul­tu­ral, be­cau­se its rou­tes are as di­ver­se and cha­llen­ging as tho­se of the Chan Chan ro­ad or the Be­er. Al­so, its sys­tem of cul­tu­ral and ar­tis­tic fes­ti­vals does not ce­a­se throug­hout the ye­ar, and claims to be em­powe­red, from Gibara as the In­ter­na­ti­o­nal Film Fes­ti­val, Hol­guin with its May Ro­me­ri­as and Fi­es­ta Ibe­ro­a­me­ri­ca­na, and all the way to Maya­ri as ca­pi­tal of Son.

To the tou­rist zo­ne of Hol­guin al­re­ady ar­ri­ve to three hun­dred thou­sand tou­rists on do­zens of in­ter­na­ti­o­nal flights that ope­ra­te in di­rectly to its in­ter­na­ti­o­nal air­port, and that does not go through Ha­va­na.

We are wit­nes­ses that the In­ter­na­ti­o­nal Fair of Tou­rism FIT Cuba has be­en po­si­ti­o­ned as the main event of pro­fes­si­o­nal cha­rac­ter of the Cu­ban tou­rist in­dustry, which has roun­ded the ar­ri­vals of va­ca­ti­o­ners to the Is­land un­til mo­re than four mi­lli­on per ye­ar.

May Hol­guin be anot­her step towards di­ver­sity and towards know­led­ge of a happy and so­ve­reign pe­o­ple that rai­ses its cul­tu­re like the mo­re be­au­ti­ful fa­ce. Cuba is al­re­ady a suc­cess story in the tou­rism sec­tor.

En con­tra­por­ta­da: IRVING TORRES Cuba

En por­ta­da: Obra de EDUARDO RO­CA CHOCO

Cuba

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