PA­NA­MÁ

Excelencias Turísticas del caribe y las Américas (Centroamerica) - - Editorial - Jai­me Cam­pu­zano Pre­si­dent of the Pa­na­ma Tou­rism Cham­ber & Cen­tral Ame­ri­ca Tou­rism Cham­ber Fe­de­ra­tion

With this slo­gan of warm, emo­tio­nal be­lon­gin­gness, the isth­mus na­tion has map­ped out its on­going cam­paign as a tra­vel des­ti­na­tion. And in or­der to ma­ke this slo­gan co­me ali­ve, a cons­tant sy­nergy of chan­ge and growth of ins­ti­tu­tions, com­pa­nies and bold­fa­ce na­mes re­la­ted to Pa­na­ma’s tou­rism is now un­der­way.

Po­si­tio­ning Pa­na­ma as a lea­ding tra­vel des­ti­na­tion in the Cen­tral American re­gion is a reacha­ble goal. The country has na­tu­ral re­sour­ces and con­di­tions ga­lo­re: breath­ta­king sce­nery, a pri­vi­le­ged geo­grap­hi­cal lo­ca­tion and uni­que en­vi­ron­ments whe­re it’s pos­si­ble to find from top-of-the-li­ne world brands to pie­ce to­get­her an ex­clu­si­ve shop­ping tour and prac­ti­ce ex­tre­me sports to scou­ring World Biosp­he­re Re­ser­ve si­tes and li­ving the first­hand ex­pe­rien­ce of kno­wing a ge­nui­ne in­di­ge­nous com­mu­nity still trap­ped in the old ti­mes.

Ac­cor­ding to a re­port is­sued by the Pa­na­ma Tou­rism Ins­ti­tu­te (IPAT), Pa­na­ma’s tou­rism ac­crued a whop­ping 18.4 per­cent last year. In­vest­ments in in­fras­truc­tu­re in­crea­se with each pas­sing day, and so do the num­ber of new ho­tel pro­jects and the ef­fort to stream­li­ne the sea­port and air­port net­work in a bid to gi­ve the in­dustry the laun­ching pad it needs for that po­si­tio­ning.

It’s the­re­fo­re all about ma­king the most of tho­se ni­ce­ties ba­sed on a coor­di­na­ted stra­tegy in which all par­ties in­vol­ved ha­ve a sta­rring ro­le to play, cons­trued on the ba­sis of an et­hi­cal at­ti­tu­de of res­pect for the en­vi­ron­ment and the cul­tu­ral and eth­ni­cal di­ver­sity, as well as of spear­hea­ding the initia­ti­ves of both the pu­blic and pri­va­te sec­tors lin­ked to the tra­vel in­dustry.

In this ef­fort, re­gio­nal in­te­gra­tion al­so counts. Only by sha­ring cri­te­ria, kno­wing our com­mon strengths and step­ping up the hu­man and fi­nan­cial re­sour­ces we can ac­tually ma­ke Cen­tral Ame­ri­ca a wi­de ga­te­way for in­co­ming in­ter­na­tio­nal tou­rists.

This is our con­tri­bu­tion to ma­ke Pa­na­ma stay so­mehow in the souls of the tra­ve­lers, and it’s al­so an in­vi­ta­tion to sha­re cu­rrent to­pics that to­day ma­ke the rounds in Pa­na­ma’s pu­blic opinion as far as tou­rism is con­cer­ned.

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