BU­SI­NESS FOR THE FU­TU­RE

Excelencias Turísticas del caribe y las Américas (Centroamerica) - - Culture - By: Car­men Fuen­tes Pho­tos: Cour­tesy Cham­ber of Com­mer­ce of Pa­na­ma

The Atla­pa Con­ven­tion Cen­ter –Pa­na­ma’s lar­gest fair­ground- swung its ga­tes wi­de open du­ring the first week of March to host one of the re­gion’s most im­por­tant tra­des­hows: Ex­po­co­mer 2008, that this ti­me around gat­he­red ex­hi­bi­tors and bu­yers from over 35 coun­tries.

For 26 years in a row, bu­si­ness­peo­ple from the Ame­ri­cas, Asia, Eu­ro­pe and the Ca­rib­bean ha­ve hudd­led in this fair to cut ma­jor deals, ba­sed on the many ad­van­ta­ges the Re­pu­blic of Pa­na­ma has to of­fer as a bu­si­ness plat­form and hub for re­gio­nal distribution.

This country is going stron­ger as a world tra­de cen­ter thanks in part to the con­ve­nien­ces of its “mul­ti­mo­dal hub” trans­por­ta­tion sys­tem equip­ped with highly ef­fi­cient ports, an in­tra-ocea­nic rail­road, and in­ter­na­tio­nal ban­king sys­tem and the Co­lon Free Zo­ne.

Ex­po­co­mer 2008 un­ders­co­red the fair’s nons­top growth and en­han­ce­ment as a use­ful tool for com­mer­cial ex­chan­ge among na­tions. The event brought on many in­no­va­tions de­sig­ned to step up the pos­si­bi­li­ties of bet­ter bu­si­ness net­wor­king among ex­hi­bi­tors, bu­yers and at­ten­dants.

This year’s pro­gram in­clu­ded lec­tu­res and con­fe­ren­ces, in­clu­ding so­me that ho­med in on the Pa­na­ma Ca­nal En­han­ce­ment Project. At­ten­dees had the pri­vi­le­ge of hea­ring a master lec­tu­re by Dr. Phi­lip Kotler, the in­ter­na­tio­nal mar­ke­ting gu­ru, on the ways to get fresh ideas for ma­king a dif­fe­ren­ce in to­day’s com­pe­ti­tion-la­den glo­bal world.

Anot­her key­no­te lec­tu­rer was Ma­nuel Fernandez, exe­cu­ti­ve di­rec­tor of the Mul­ti­mo­dal Hub, an in­ter­es­ting project that’s ex­pec­ted to reap ma­jor be­ne­fits for both pro­du­cers and ex­por­ters in the re­gion.

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