Can a new COO help save
This is for a sub-$100 smartphone targeted at the 5 bln people who don’t have a smartphone. Google even took on Alan Mulally to be on its board of directors.
Predicting the death of a brand is never really fun. The problem is that predicting what happens when your market share drops from 20% down to 2% – a 90% penetration drop – feels a bit like shooting fish in a barrel. We could even argue that BlackBerry is already dead as a consumer brand.
Palm once held a dominant share as well, and it also had its own operating system with a dominance in the corporate and enterprise unit. Does that sound at all similar to BlackBerry? Palm is now history, even after Hewlett-Packard Co. (NYSE: HPQ) bought it, closed it, and turned WebOS into an open source project with a goal and current situation that almost nobody knows about.
Can a new COO save BlackBerry? If so, it won’t be easy. We will know soon enough. Stay tuned!