Can a new COO help save

Financial Mirror (Cyprus) - - FRONT PAGE -

This is for a sub-$100 smart­phone tar­geted at the 5 bln people who don’t have a smart­phone. Google even took on Alan Mu­lally to be on its board of di­rec­tors.

Pre­dict­ing the death of a brand is never re­ally fun. The prob­lem is that pre­dict­ing what hap­pens when your mar­ket share drops from 20% down to 2% – a 90% pen­e­tra­tion drop – feels a bit like shoot­ing fish in a bar­rel. We could even ar­gue that Black­Berry is al­ready dead as a con­sumer brand.

Palm once held a dom­i­nant share as well, and it also had its own op­er­at­ing sys­tem with a dom­i­nance in the cor­po­rate and en­ter­prise unit. Does that sound at all sim­i­lar to Black­Berry? Palm is now his­tory, even af­ter Hewlett-Packard Co. (NYSE: HPQ) bought it, closed it, and turned We­bOS into an open source project with a goal and cur­rent sit­u­a­tion that al­most no­body knows about.

Can a new COO save Black­Berry? If so, it won’t be easy. We will know soon enough. Stay tuned!

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