Apple hits 52-week
Following last Thursday’s announcement of a mysterious event on September 9, Apple Inc. (NASDAQ: AAPL) shares posted a new 52-week and all-time high of $102.90 a share (or $720.30 on a pre-split basis). Could someone have figured out what the company is going to announce at that event?
Just kidding. Apple teased its announcement with “Wish we could say more.” Everyone else had plenty to say and the speculation continued on Friday with stories about ugly antennae on the iPhone 6, the addition of near-field communications (NFC) in the new iPhones and a new digital wallet.
The only things that really matter about the new iPhones are how much they cost and how many people buy them.
Apple will want to keep its average selling price (ASP) for the new devices. In its latest quarterly report,