High

Financial Mirror (Cyprus) - - FRONT PAGE -

Ap­ple said the ASP for an iPhone was $561, down from $596 the pre­vi­ous quar­ter. The ASP for the iPhone will jump in the first quar­ter of Ap­ple’s 2015 fis­cal year (which ends in De­cem­ber), but how high?

It is worth not­ing that in each of the past two years, the iPhone’s ASP has reached a peak at around $640 in Ap­ple’s first fis­cal quar­ter and then dropped steeply. What we should look for now is how far the company’s fourth quar­ter 2014 ASP falls.

At the end of the third quar­ter it was at its low­est point of the past three years. Get­ting back to a peak of around $640 is al­ready $80 away, and if the ASP drops much more the job may be im­pos­si­ble.

Ap­ple’s shares traded at around $102.50 in the late morn­ing on Fri­day on pretty light vol­ume. The stock’s post-split range is $63.89 to $102.90.

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