Hello Lumia, goodbye Nokia
Microsoft has released its new Lumia 535 apparently having lost some confidence in its Nokia devices, despite the $7.2 bln it spent on the cell phone company last September.
The brand had become a liability, even for the fading Nokia to which its name had become an embarrassment and Microsoft seems to be acknowledging that, according to 24/7 Wall St.com.
The Lumia 535 did not release a price tag, but it should be around $150 together with a suite of Microsoft products.
“Today sees the launch of the new Microsoft Lumia 535, our “5x5x5” smartphone package bringing a 5-inch screen, 5-megapixel front- and rear-facing camera, and free integrated Microsoft experiences (such as Skype and OneNote) to more people at an affordable price,” the company said.
The Lumia 535 is set to debut in November in Russia, Ukraine, China, Indonesia and the Philippines, while those living in Australia, Vietnam, Thailand and unspecified countries in Africa will see this phone in December. January will see the Lumia 535 sold in Latin America as well, while Microsoft has promised quarter of 2015.
The Lumia 535 has a screen that makes it competitive, and a set of features that will allow it to keep company with other high-end phones, according to technology analysts.
Featuring the same wide-angle, 5-megapixel front-facing camera as the Lumia 730 and 735, the Lumia 535 provides crystal-clear imagery and the Lumia selfie app. It is also muscular in terms of storage and processor power: with a 5inch display, 1.2 GHz quad-core processor, and 1GB RAM, hoverboardng through an underground metro system with Subway Surfers, editing documents in Microsoft Office, or posting selfies to Instagram is now super-easy.
When it comes to storage, the Lumia 535 comes with 8GB of memory and can support a microSD card up to 128 GB, or use the 15 GB free OneDrive storage to store photos or documents.
But, as Reuters pointed out: “Microsoft had said in the past it planned to license the Nokia brand for its lower-end mobile phones for ten years and to use the name on its
it will come to the UK in the
first smartphones only for a “limited” time, without saying how long that might be.”
The process of wiping out the brand continues.