Coop bank launches new im­age, “same val­ues”

Financial Mirror (Cyprus) - - FRONT PAGE -

The Co­op­er­a­tive Cen­tral Bank Ltd., the co­op­er­a­tive­owned hous­ing and sav­ings that was na­tion­alised with a EUR 1.5 bln bailout ear­lier this year, launched its new brand­ing and iden­tity strat­egy, say­ing that it is main­tain­ing the “same val­ues, new prospects.”

The event, that took place at the Univer­sity of Cyprus, is the cul­mi­na­tion of 12 months’ work that has “trans­formed the co­op­er­a­tive move­ment into a ro­bust or­gan­i­sa­tion that looks to the fu­ture with con­fi­dence and op­ti­mism,” a bank state­ment said.

The new logo sym­bol­ises the dy­namism, unity of forces and the mod­ern im­age of the Co­op­er­a­tive move­ment, it said.

Ad­dress­ing the guests that in­cluded Fi­nance and Agri­cul­ture Min­is­ters Haris Ge­orghi­ades and Ni­cos Kouyialis, Ray Collins, rep­re­sent­ing In­ter­na­tional Co­op­er­a­tive Al­liance Chair­per­son Dame Pauline Greene, and other of­fi­cials and as­so­ciates, CCB Chair­man Ni­co­las Had­jiyian­nis said that the Co­op­er­a­tive move­ment was tak­ing a ma­jor leap for­ward.

“From within the well known dif­fi­cult con­di­tions, we took over an un­prece­dented re­spon­si­bil­ity, but we have faced th­ese chal­lenges. We have achieved changes at all lev­els of the Co­op­er­a­tive sec­tor by set­ting as our aim to re­vive it and trans­form it into a mod­ern dy­namic and ro­bust or­gan­i­sa­tion. He have laid sound foun­da­tions and are headed into a new age.”

Had­jiyian­nis re­ferred to the suc­cess­ful re­sult of the ECB cap­i­tal stress tests, say­ing that the CCB came through “with pleas­ant sur­prises.”

“We are the big­gest fi­nan­cial in­sti­tu­tion in the num­ber of cus­tomers and branch net­work. We are and re­main the most re­li­able or­gan­i­sa­tion that fo­cuses on peo­ple and not num­bers,” Had­jiyian­nis con­cluded.

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