Coop bank launches new image, “same values”
The Cooperative Central Bank Ltd., the cooperativeowned housing and savings that was nationalised with a EUR 1.5 bln bailout earlier this year, launched its new branding and identity strategy, saying that it is maintaining the “same values, new prospects.”
The event, that took place at the University of Cyprus, is the culmination of 12 months’ work that has “transformed the cooperative movement into a robust organisation that looks to the future with confidence and optimism,” a bank statement said.
The new logo symbolises the dynamism, unity of forces and the modern image of the Cooperative movement, it said.
Addressing the guests that included Finance and Agriculture Ministers Haris Georghiades and Nicos Kouyialis, Ray Collins, representing International Cooperative Alliance Chairperson Dame Pauline Greene, and other officials and associates, CCB Chairman Nicolas Hadjiyiannis said that the Cooperative movement was taking a major leap forward.
“From within the well known difficult conditions, we took over an unprecedented responsibility, but we have faced these challenges. We have achieved changes at all levels of the Cooperative sector by setting as our aim to revive it and transform it into a modern dynamic and robust organisation. He have laid sound foundations and are headed into a new age.”
Hadjiyiannis referred to the successful result of the ECB capital stress tests, saying that the CCB came through “with pleasant surprises.”
“We are the biggest financial institution in the number of customers and branch network. We are and remain the most reliable organisation that focuses on people and not numbers,” Hadjiyiannis concluded.