Ap­ple wins race for global hol­i­day sales

Financial Mirror (Cyprus) - - FRONT PAGE -

Ap­ple Inc.’s (NAS­DAQ: AAPL) abil­ity to beat back the rise of Sam­sung and of Google Inc.’s (NAS­DAQ: GOOG) An­droid op­er­at­ing sys­tem was on full dis­play as new re­search showed it dom­i­nated hol­i­day sales. The power of the iPhone 6 and iPhone 6 Plus as the top smart­phones based on con­sumer de­mand helped the company hold a huge mar­ket share. Ap­ple prod­ucts were the most popular tech gifts of 2014, with mil­lions of new de­vices ac­ti­vated on Christ­mas Day.

Ac­cord­ing to re­search firm Flurry: “It’s clear that Santa is no longer into cook­ies — he prefers Ap­ples. It was a banner Christ­mas for the Ap­ple, the company that started the mo­bile revo­lu­tion with the in­tro­duc­tion of the first iPhone in 2007. Seven years later, Ap­ple ac­counted for 51% of the new de­vice ac­ti­va­tions world­wide Flurry rec­og­nized in the week lead­ing up to and in­clud­ing Christ­mas Day (De­cem­ber 19 – 25). Sam­sung held the #2 po­si­tion with 18% of new de­vice ac­ti­va­tions, and Mi­crosoft (Nokia) rounded out the top three with a 5.8% share for mostly Lu­mia de­vices. After the top three man­u­fac­tur­ers, the de­vice mar­ket be­comes in­creas­ingly frag­mented with only Sony and LG com­mand­ing more than one per­cent share of new ac­ti­va­tions on Christ­mas Day. Up-and-com­ers Xiaomi, Huawei, and HTC all had less than 1% share on Christ­mas Day. One rea­son is surely their pop­u­lar­ity in Asian mar­kets where De­cem­ber 25th is not the big­gest gift-giv­ing day of the year.”

Anec­do­tal ev­i­dence, and other re­search from firms that mea­sure smart­phone and app mar­ket share, show that Ap­ple has done poorly in re­cent quarters, of­ten bested by Sam­sung. How­ever, new Sam­sung smart­phones and tablets have not been the hits they were for the past sev­eral years. The prob­lem has eroded Sam­sung’s smart­phone prof­its.

The data also show the ex­tent to which Mi­crosoft Corp. (NAS­DAQ: MSFT) con­tin­ues to fail in the smart­phone and app mar­kets. The large soft­ware company hoped its pur­chase of Nokia and re­lease of its own tablets would help its cause. That has not hap­pened.

The next step in the proof of Ap­ple’s suc­cess re­leases earn­ings, which should be spec­tac­u­lar.

By Dou­glas A. McIn­tyre

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