XXi­iaaoom­mii ttaakkeess tth­hee lleeaadd iinn CCh­hi­in­naa’’ss ss­m­maar­rttp­ph­hoonnee mmaar­rk­keett

Financial Mirror (Cyprus) - - FRONT PAGE -

Ac­cord­ing to data re­leased by IDC, the Chi­nese smart­phone mar­ket fin­ished 2014 on a pos­i­tive note. Smart­phone ship­ments reached 107.5 mln units be­tween Oc­to­ber and De­cem­ber, as the neg­a­tive ef­fects of a de­crease in op­er­a­tor sub­si­dies were off­set by an in­crease in di­rect sales and the launch of Ap­ple’s new iPhones. Ap­ple was among the big win­ners of the 2014 hol­i­day quar­ter, as the com­pany man­aged to sell twice as many phones in China as in the fourth quar­ter of 2013. Ap­ple grew its mar­ket share from 7.4% to 12.3%, pass­ing Huawei, Len­ovo and Sam­sung in terms of unit ship­ments.

Xiaomi man­aged to claim the top po­si­tion both in the fourth quar­ter and in all of 2014, as the com­pany’s fo­cus on sell­ing com­pet­i­tive hard­ware at low prices con­tin­ued to pay off. Xiaomi’s rise came largely at the ex­pense of Sam­sung, which lost a sig­nif­i­cant chunk of the mar­ket as com­pe­ti­tion in the lowend heated up.

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