Cyta to fol­low by sum­mer as mar­ket share drops to 66%

Financial Mirror (Cyprus) - - FRONT PAGE -

Pri­vate telcos MTN and Prime­Tel are in­tro­duc­ing high­speed fourth gen­er­a­tion (4G) con­nec­tiv­ity this week over the LTE (Long Term Evo­lu­tion) ser­vice, with state-owned Cyta ex­pected to fol­low by sum­mer, with mar­ket shares in mo­bile tele­phony ex­pected to os­cil­late ac­cord­ing to each provider’s mar­ket­ing strength.

The to­tal num­ber of mo­bile sub­scribers has reached 1,109,188 ac­cord­ing to the lat­est avail­able data from tele­coms reg­u­la­tor OCECPR up to June 2014. Of th­ese, con­tract sub­scribers over­took the pre­paid sub­scribers for the first time, with 562,072 com­pared to 547,116 or 50.67% against 49.33%. The mo­bile pen­e­tra­tion rate rose by 1 per­cent­age point to 129% of the pop­u­la­tion, a level it has main­tained since June 2011.

Sub­scribers of both con­tract and pre-paid smartphones will be lured by the providers’ of­fers of the­o­ret­i­cal speeds of 100 Mbps for down­loads and up to 45 Mbps for up­loads, while real num­bers are ex­pected to be around 60-70 Mbps for down­loads and 25-35 Mbps for up­loads. The cur­rent HSPA+ net­work could only at­tain speeds of 14.4 Mbps.

The high speed mo­bile con­nec­tions will al­low users of smartphones as well as tablets and note­books to load pages much faster, even on wire­less (wifi) net­works, while faster speeds will be at­tained where there is a land­line con­nec­tion to the In­ter­net, such as at home and at work.

Ser­vices such as mul­ti­me­dia, HD stream­ing and HD video-con­fer­enc­ing, as well as send­ing and re­ceiv­ing large files will now be­come eas­ier.

“Sub­scribers de­mand the best avail­able ser­vice ev­ery­where, fast speeds for down­load and upload, and with­out de­lays or buffer­ing,” said Prime­Tel’s Chief Com­mer­cial Of­fi­cer Theo­dosis Theo­dosiou, adding that his com­pany has in­vested money and knowhow in de­vel­op­ing such a high-speed net­work.

Prime­Tel said in an an­nounce­ment that speeds will reach 70Mbps at first stage.

“Con­tract and pre­paid de­vices and use Mo­bile sub­scribers who In­ter­net will be have 4G/LTE able to en­joy un­be­liev­able speeds on the 4G ad­di­tional cost,” Theo­dosiou added.

Cyta will have a dif­fi­cult time to catch up with ri­vals MTN and Prime­Tel, as its de­lay to in­tro­duce its own 4G net­work will cost it mar­ket share at a time when the other providers are en­joy­ing the launches in the past two weeks of brand new smart­phoen de­vices, es­pe­cially new launches at the Barcelona Mo­bile Congress.

Data from reg­u­la­tor OCECPR data shows that Cyta has

net­work with­out

any grad­u­ally been los­ing mar­ket share to MTN over the years, drop­ping from 81.14% six years ago to 66.07% last June, while MTN has grown from 18.87% in June 2009 to 30.09% last June, with new­com­ers Prime­Tel that came onto the scene four years ago edg­ing up to 2.71% last June and Le­monTel and Call­sat shar­ing 1%.

De­spite the num­bers, though, the state­ments by MTN ex­ec­u­tives of catch­ing up with Cyta and pos­si­bly even reach­ing a 50% mar­ket share have not been re­alised

Newspapers in English

Newspapers from Cyprus

© PressReader. All rights reserved.