CEO Bert Pi­jls: Hel­lenic Bank

Financial Mirror (Cyprus) - - FRONT PAGE -

have amended our prod­uct set. Just to give you two ex­am­ples, we re­cently launched a bal­ance trans­fer loan with a rate of 4.95% as well as a hous­ing loan at 3% with no fees. Th­ese are sig­nif­i­cant im­prove­ments that house­holds in Cyprus will ben­e­fit from in a very mean­ing­ful way. It will re­ally make a dif­fer­ence in their wal­lets ev­ery month.

Fur­ther­more we have up­dated our mar­ket­ing cam­paigns and we have ad­justed our pro­cesses so that we can re­spond to cus­tomer re­quest in an ef­fi­cient and timely man­ner. We are def­i­nitely ready to be a very ac­tive player in the re­tail mar­ket. that will­ing­ness to re­pay is prob­a­bly a slightly bet­ter de­ter­mi­nant of the ac­tual per­for­mance of the loan than the abil­ity to re­pay, but as I said be­fore we do use both.

We aim to grow in all sec­tors, in­clud­ing cor­po­rate. Given our strong liq­uid­ity po­si­tion in the mar­ket we don’t re­ally need any spe­cial pro­grammes; we can eas­ily lend from our own funds at com­pet­i­tive prices. As far as our prod­uct suite is con­cerned, again I be­lieve that we have all the prod­ucts we need. In the case of cor­po­rate it is more a ques­tion of telling clients that we are ‘open for busi­ness’ and that if they have a fi­nanc­ing need they will find Hel­lenic Bank a more than ca­pa­ble part­ner.

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