KEO goes ‘light’ with lo-cal beer

Financial Mirror (Cyprus) - - FRONT PAGE -

KEO has in­tro­duced a vari­ant to its trade­mark beer for the first time in the brew­ery’s 65-year his­tory.

KEO Light claims to be just 29 calo­ries per 100ml, down from the 40 calo­ries in the regular beer, also re­duc­ing its al­co­hol by vol­ume (abv) from 4.5% to 3.5%.

The Li­mas­sol-based drinks com­pany that pro­duces wa­ter, juices and wines, said in an an­nounce­ment that it was re­spond­ing to the needs of con­sumers who are con­stantly in search of a health­ier way of life and milder al­ter­na­tives.

It is avail­able in bot­tles and 330mln tins at se­lect out­lets and the com­pany plans to pro­mote it ag­gres­sively at bars and clubs, es­pe­cially with the sum­mer sea­son about to get into full swing.

Ri­val Carls­berg, that pro­duces a 37 calo­rie beer, had briefly in­tro­duced the ‘Ice’ vari­ant that only re­mained in the Cyprus mar­ket for a few years. The brewer’s other brand, the lesser­known Leon, re­cently re­sized its bot­tle to 250mla and changed to green glass.

KEO and Carls­berg com­mand a joint mar­ket share of about 70% of all beers sold in Cyprus.

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