KEO goes ‘light’ with lo-cal beer
KEO has introduced a variant to its trademark beer for the first time in the brewery’s 65-year history.
KEO Light claims to be just 29 calories per 100ml, down from the 40 calories in the regular beer, also reducing its alcohol by volume (abv) from 4.5% to 3.5%.
The Limassol-based drinks company that produces water, juices and wines, said in an announcement that it was responding to the needs of consumers who are constantly in search of a healthier way of life and milder alternatives.
It is available in bottles and 330mln tins at select outlets and the company plans to promote it aggressively at bars and clubs, especially with the summer season about to get into full swing.
Rival Carlsberg, that produces a 37 calorie beer, had briefly introduced the ‘Ice’ variant that only remained in the Cyprus market for a few years. The brewer’s other brand, the lesserknown Leon, recently resized its bottle to 250mla and changed to green glass.
KEO and Carlsberg command a joint market share of about 70% of all beers sold in Cyprus.