The most valuable brands in the world
According to the latest edition of Millward Brown’s annual Brandz report, Apple has surpassed Google to reclaim the throne and become the world’s most valuable brand once again. Driven by the success of the iPhone 6 and 6 Plus, Apple’s brand value soared 67% to $247 bln, eclipsing the value of last year’s leading brand Google by more than $70 bln.
It has been ten years since WPP and Millward Brown launched the BrandZ Top 100 Most Valuable Global Brands survey. During the intervening decade, 2006 to 2015, brand value increased 126% to $3.3 trln. This year alone, value rose 14%. (Source: Statista.com)