Toyota is world’s most valuable motor brand
Toyota once again took the top spot as the most valuable automotive brand in the BrandZ Top 100 Most Valuable Global Brands 2015 commissioned by WPP and conducted by Millward Brown Optimor. With a brand value of $28.9 bln (EUR 26.5 bln), it remains the most appreciated brand by consumers. Lexus ranked No. 10, one up from last year thanks to its rejuvenated range of vehicles.
In the ten years since the BrandZ report was first published in 2006, Toyota was crowned brand value leader in the automotive sector eight times.