Toy­ota is world’s most valu­able mo­tor brand

Financial Mirror (Cyprus) - - FRONT PAGE -

Toy­ota once again took the top spot as the most valu­able automotive brand in the BrandZ Top 100 Most Valu­able Global Brands 2015 com­mis­sioned by WPP and con­ducted by Mill­ward Brown Op­ti­mor. With a brand value of $28.9 bln (EUR 26.5 bln), it re­mains the most ap­pre­ci­ated brand by con­sumers. Lexus ranked No. 10, one up from last year thanks to its re­ju­ve­nated range of ve­hi­cles.

In the ten years since the BrandZ re­port was first pub­lished in 2006, Toy­ota was crowned brand value leader in the automotive sec­tor eight times.

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