What to ex­pect from Nike

Financial Mirror (Cyprus) - - FRONT PAGE -

Nike Inc. (NYSE: NKE) is sched­uled to re­port its fis­cal fourth-quar­ter re­sults on Thurs­day. The con­sen­sus es­ti­mates from Thom­son Reuters call for earn­ings per share (EPS) of $0.83 and $7.68 bln in rev­enue. In the same pe­riod of the pre­vi­ous year, Nike posted EPS of $0.78 and rev­enue of $7.42 bln. The com­pany is get­ting even big­ger now. The NBA and Nike an­nounced an eight-year global mer­chan­dis­ing and mar­ket­ing part­ner­ship that will make Nike the of­fi­cial on-court ap­parel provider be­gin­ning with the 2017-18 sea­son. This deal will make Nike the first ap­parel part­ner to have its logo ap­pear on all on-court uni­forms. The deal is re­ported to be worth over $1 bln.

Ba­si­cally Nike will re­place Adi­das as ap­parel provider to the NBA in two years. Both Nike and the NBA do have a history to­gether, as Nike has been a global mar­ket­ing part­ner of the NBA since 1992.

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