Trump’s deroga­tory com­ments cost­ing him mil­lions

Financial Mirror (Cyprus) - - FRONT PAGE -

This story be­gan sev­eral weeks ago, when Don­ald Trump, the real-es­tate ty­coon and tele­vi­sion per­son­al­ity, made some of­fen­sive re­marks about Mex­i­can im­mi­grants dur­ing his June 16 pres­i­den­tial cam­paign an­nounce­ment. Trump’s re­marks set off a chain re­ac­tion which be­gan in the Mex­i­can Amer­i­can com­mu­nity rais­ing an up­roar and ended in sev­eral busi­nesses cut­ting off ties with the Trump em­pire.

NBC, which pro­duces the hit show “Celebrity Ap­pren­tice,” an­nounced that it would not al­low Trump to re­turn as the host and pro­ducer of the show. An­a­lysts es­ti­mate that Trump’s con­tract with the net­work was worth an av­er­age $65 mln per year.

But, NBC is not the only one to cut ties with Trump over his deroga­tory com­ments. Univi­sion, an Amer­i­can Span­ish­language net­work, re­ported that it would can­cel a deal to col­lab­o­rate with Trump on his “Miss Uni­verse” and “Miss USA” projects. Trump has said that the deal was worth $13.5 mln over a 5-year pe­riod.

In re­ac­tion to Univi­sion’s can­cel­la­tion, Trump an­nounced that he will be su­ing Univi­sion for $500 mln. “Un­der the con­tract,” reads a state­ment from the Trump Or­gan­i­sa­tion, “Univi­sion is re­quired to broad­cast the pageant live on tele­vi­sion in Span­ish… [the can­cel­la­tion] was, in re­al­ity, a po­lit­i­cally mo­ti­vated at­tempt to sup­press Mr. Trump’s free­dom of speech un­der the First Amend­ment as he be­gins to cam­paign for the na­tion’s pres­i­dency.”

So, what ex­actly did Trump say dur­ing his cam­paign speech which has led these ma­jor cor­po­ra­tions to can­cel their con­tracts with the busi­ness mogul? The re­marks were quite ex­treme.

“The US has be­come a dump­ing ground for ev­ery­body else’s prob­lems,” Trump said dur­ing his open­ing speech, on June 16. “When Mexico sends its peo­ple, they’re not send­ing their best… They’re send­ing peo­ple that have lots of prob­lems… They’re bring­ing drugs. They’re bring­ing crime. They’re rapists. And some, I as­sume are good peo­ple.”

De­spite the wave of busi­nesses sev­er­ing ties with Trump, he still seems to have a fight­ing shot in Amer­ica’s Repub­li­can pri­mary elec­tions. A re­cent poll by CNN shows that Trump holds 12% of the votes, putting him in sec­ond place, be­hind for­mer Pres­i­dent Ge­orge W.’s younger brother, Jeb Bush.

Univi­sion has de­fended its de­ci­sion to can­cel its con­tract with Trump. The net­work is­sued its own state­ment, say­ing: “We will not only vig­or­ously de­fend the case, but will con­tinue to fight against Mr. Trump’s on­go­ing ef­forts to run away from the deroga­tory com­ments he made on June 16th about Mex­i­can im­mi­grants. Our de­ci­sion to end our busi­ness re­la­tion­ship with Mr. Trump was in­flu­enced solely by our re­spon­si­bil­ity to speak up for the com­mu­nity we serve.”

Macy’s, a multi-na­tional chain of depart­ment stores, has now also joined the boy­cott. The cor­po­ra­tion will cease to sell Trump’s menswear line.

“We are dis­ap­pointed and dis­tressed,” said the Macy’s state­ment, “by the re­cent re­marks about im­mi­grants from Mexico... In light of state­ments made by Don­ald Trump, which are in­con­sis­tent with Macy’s val­ues, we have de­cided to dis­con­tinue our busi­ness re­la­tion­ship with Mr. Trump and will phase-out the Trump menswear col­lec­tion, which has been sold at Macy’s since 2004.”

Newspapers in English

Newspapers from Cyprus

© PressReader. All rights reserved.