Financial Mirror (Cyprus) - - FRONT PAGE -

the re­lent­less cy­cle of rapidly up­dated smart­phone mod­els, per­haps Ap­ple man­age­ment does not want to fall be­hind. Ap­ple’s share of the smart­phone in­dus­try prof­its has reached 92% among the top eight smart­phone mak­ers, ac­cord­ing to re­ports of data from Canac­cord Ge­nu­ity, which an­a­lysed firstquar­ter data. If so, Ap­ple has more than raw mar­ket share to de­fend.

How­ever, what does Ap­ple need to de­fend it­self against? Sam­sung, Ap­ple’s mul­ti­year ri­val, re­leased its Gal­axy S6 later than Ap­ple did the iPhone 6. It has not sold well enough to chal­lenge the iPhone 6’s dom­i­nate po­si­tion. Sam­sung has lost its mo­men­tum in the smart­phone sec­tor. A new ver­sion of the Gal­axy must be a year away, based on typ­i­cal up­grade cy­cles.

Ap­ple man­age­ment has made a cal­cu­lated risk, which is that the de­mand for the iPhone will go on at the lev­els it posted last quar­ter. But only if it keeps an ag­gres­sive up­grade cy­cle, they be­lieve. By the end of the year, or early next, the mar­ket will tell if Ap­ple acted too quickly while con­sumers barely have learned how to use their new iPhone 6 mod­els. (Source: 24/7 Wall

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