The role of con­tent in dig­i­tal mar­ket­ing

Financial Mirror (Cyprus) - - FRONT PAGE -

In 2016 we will see an in­creased need for or­ganic, tai­lored, per­sonal con­tent.

Con­tent is king, and it is ex­pected to play an even big­ger role in 2016 dig­i­tal mar­ket­ing. Devel­op­ments in pub­lish­ing, cre­ative and tar­get­ing tech­nol­ogy have made con­tent cre­ation in­creas­ingly ac­ces­si­ble for all mar­keters.

A strong strat­egy of cre­ative, per­sonal, in­ter­est­ing con­tent is eclips­ing the tra­di­tional de­part­ments of SEO man­age­ment, ad­ver­tis­ing and cre­ative.

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