Mama of all pizza wars, CSE gains 50%

Financial Mirror (Cyprus) - - FRONT PAGE -

The ar­rival of a new pizza in the mar­ket is ex­pected to lead to new con­sumer wars, trig­gered by Pizza Hut op­er­a­tor PHC, while the CSE ended the pre­vi­ous year with a 50% gain and the mar­ket cap ris­ing CYP 1.1 bln, ac­cord­ing to the Fi­nan­cial Mir­ror is­sue 652, on Jan­uary 4, 2006.

The launch by PHC Group of a new brand, Mama’s Pizza, as a lo­cally-de­vel­oped serv­ing, is ex­pected to trig­ger a new fran­chise war, with Zor­pas ex­pand­ing ag­gres­sively in the bak­ery sec­tor, and Car­refour-Marinopou­los has struck a deal

Pizza wars:

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