Netflix’s global ex­pan­sion

Financial Mirror (Cyprus) - - FRONT PAGE -

Af­ter hav­ing en­tered a few Euro­pean mar­kets in 2015, Netflix made a sur­prise an­nounce­ment last Wed­nes­day say­ing that the stream­ing ser­vice is now avail­able in 130 ad­di­tional coun­tries. Look­ing at the map il­lus­trates that Netflix is now avail­able al­most ev­ery­where in the world, with the most no­table blind spots be­ing China, Syria and Crimea.

Netflix had first ex­panded out­side the United States in 2010, when its stream­ing of­fer­ing be­came avail­able in Canada. In the past few years, the com­pany’s in­ter­na­tional push had picked up pace, but no one re­ally pre­dicted the ser­vice to reach al­most uni­ver­sal cov­er­age so soon. Dis­cussing the omis­sion of China, CEO Reed Hast­ings stated that his com­pany is still work­ing on bring­ing its ser­vices to the largest mar­ket in the world but warned that it could take some time to gain ap­proval by the Chi­nese govern­ment.

As of Septem­ber 2015, Netflix had 43 mln do­mes­tic and 26 mln in­ter­na­tional stream­ing sub­scribers. Given last week’s an­nounce­ment, it’ll be in­ter­est­ing to ob­serve how quickly the lat­ter num­ber will in­crease. (Source: Statista)

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