Ama­zon’s $35.99 drone

Financial Mirror (Cyprus) - - FRONT PAGE -

Ama­ Inc. (NAS­DAQ: AMZN) sells drones for up to $9,999, ac­cord­ing to a 24/7 Wall St. anal­y­sis from ear­lier this month. Cur­rently, it is pro­mot­ing one that is much less ex­pen­sive. At $35.99, the cheap prod­uct can ac­tu­ally be called a work­ing drone and not some sim­ple toy. The dif­fer­ence be­tween $9,999 and $35.99 shows what Ama­zon does across thou­sands of prod­uct cat­e­gories: set­ting price points to draw as many cus­tomers, and sales, from it as pos­si­ble.

The Ea­chine H8C Quad­copter with 2.0 MP HD cam­era 2.4G 6-Axis dead­less mode RC quad­copter drone RTF Mode 2 does not qual­ify for free ship­ping, which re­quires an or­der to to­tal $40. Be­yond that, its ba­sic fea­tures make it at­trac­tive, most es­pe­cially for the first­time drone owner.

Among its fea­tures: 2.0MP built-in cam­era; head­less mode; one key to re­turn; rolling 360 de­gree; re­mote con­troller has the in­di­ca­tor light, low volt­age alarm func­tion.

In other words, a spy de­vice with he­li­copter ro­tors. The de­vice shows how far tech­nol­ogy has gone to cre­ate a cheap but pow­er­ful prod­uct. A 2.0 MP we­b­cam sells for as lit­tle as $7.61 on its own.

And “head­less mode,” ac­cord­ing to Drone Arena Knowl­edge Base: “The func­tion­ing of head­less mode is pretty sim­ple. The only pre-req­ui­site is that be­fore tak­ing off, you’re re­quired to po­si­tion the drone in such a way that its front is your front. Since yaw (the left stick on a Mode 2 con­troller) any­way doesn’t have any­thing to do with ori­en­ta­tion (left is left and right is right all the time, re­gard­less of where your drone is point­ing at), it is how the drone re­acts to rud­der (the right stick on a Mode 2 con­troller) that changes.”

When you take off with the drone point­ing in the front, al­go­rithms in­side of the drone’s mi­cro-con­troller en­sure that any di­rec­tional change is com­pen­sated. In other words, even when you turn your drone 90 de­grees to the left, it’ll still go for­ward when you push the rud­der for­ward (on a non-head­less mode drone, this would make the drone go left).

Es­sen­tially, this helps keep the op­er­a­tor from los­ing the drone.

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