Paphos board pro­motes gastronomy, cul­ture in Fin­land

Financial Mirror (Cyprus) - - FRONT PAGE -

The Paphos Re­gional Board of Tourism (PRBT) has em­barked on an ag­gres­sive pro­mo­tional cam­paign, by reach­ing out to Fin­nish con­sumers and po­ten­tial tourists with sam­ples of food and cul­ture.

The PRBT cam­paign is fo­cused on four of the busiest su­per­mar­kets in Helsinki and for the next four weeks will pro­mote Cypriot de­lights provided by dis­trib­u­tor Fi­los-Gavrielides Foods.

The pro­mo­tion is a joint ef­fort in co­op­er­a­tion with the Paphos hote­liers, mem­bers of PRBT, who will pro­vide in­for­ma­tion about Paphos, lo­cal del­i­ca­cies such as the tra­di­tional hal­loumi cheese, char­cu­terie and sweets, the 2017 Cul­tural Cap­i­tal pro­gramme, and will also con­duct a raf­fle draw among visi­tors to win hol­i­day pack­ages to Paphos.


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