“We live in an age of enor­mous trans­for­ma­tion – an era in which fo­cus­ing solely on near-term fi­nan­cial re­sults is a pre­scrip­tion for ex­tinc­tion, and ad­dress­ing so­ci­etal needs is en­tirely com­pat­i­ble with long-term prof­itabil­ity”

Financial Mirror (Cyprus) - - FRONT PAGE -

have com­bined tril­lion.

A grow­ing num­ber of busi­nesses rec­og­nize that to­day’s for­mula for suc­cess in­cludes a fo­cus on press­ing so­ci­etal needs. As Musk has found out, the trick is to ad­dress those needs in ways that are prof­itable and sus­tain­able in the long run, and then, when a ben­e­fi­cial busi­ness so­lu­tion is iden­ti­fied, to work to­gether to fa­cil­i­tate its large-scale de­ploy­ment. With a will­ing­ness to chal­lenge as­sump­tions and change con­ven­tional per­cep­tions, we can change the world for the bet­ter.






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