“We live in an age of enormous transformation – an era in which focusing solely on near-term financial results is a prescription for extinction, and addressing societal needs is entirely compatible with long-term profitability”
have combined trillion.
A growing number of businesses recognize that today’s formula for success includes a focus on pressing societal needs. As Musk has found out, the trick is to address those needs in ways that are profitable and sustainable in the long run, and then, when a beneficial business solution is identified, to work together to facilitate its large-scale deployment. With a willingness to challenge assumptions and change conventional perceptions, we can change the world for the better.