IPhone hits an­other mile­stone

Financial Mirror (Cyprus) - - FRONT PAGE -

A lit­tle more than nine years af­ter it made its de­but in the United States in June 2007, Ap­ple an­nounced that it re­cently sold its one bil­lionth iPhone.

Hav­ing gen­er­ated more than $600 bln in rev­enue and in all like­li­hood more than $100 bln in net profit for Ap­ple, the iPhone might well be the most prof­itable piece of tech­nol­ogy to ever have hit the mar­ket. It has trans­formed Ap­ple from a com­pany with $19 bln in an­nual sales (in 2006) to the most valu­able com­pany in the world, rak­ing in $234 bln in the fis­cal year that ended in Septem­ber 2015.

How­ever, ev­ery fairy­tale must even­tu­ally come to an end and so does the iPhone’s re­mark­able growth story. Be­tween April and June, iPhone sales de­clined for the se­cond con­sec­u­tive quar­ter and, if Ap­ple rev­enue guid­ance is any in­di­ca­tion, will con­tinue to do so in the on­go­ing quar­ter. With the smart­phone mar­ket ma­tur­ing and many low-cost al­ter­na­tives flood­ing emerg­ing mar­kets, it will be in­ter­est­ing to see if Ap­ple can rein­vig­o­rate sales or if we are al­ready past peak iPhone. (Source: Statista)

Newspapers in English

Newspapers from Cyprus

© PressReader. All rights reserved.