Meet Ap­ple’s new­est

Financial Mirror (Cyprus) - - FRONT PAGE - By Chris Lange

The Ap­ple 10-year an­niver­sary for the iPhone is un­der­way and we have al­ready seen some in­cred­i­ble de­vel­op­ments. Not only is the new Ap­ple cam­pus im­pres­sive but the Ap­ple Watch broke the mold as well. Although those were great, the iPhone pre­sen­ta­tion was earth-shat­ter­ing.

For some quick high­lights from Ap­ple al­ready, the new­est it­er­a­tion of the Ap­ple Watch was the first prod­uct men­tioned in the pre­sen­ta­tion. What sets apart the Ap­ple Watch from its pre­vi­ous gen­er­a­tions is that the Se­ries 3 will fea­ture Cel­lu­lar, mean­ing users can take the Watch on the go and take calls, mes­sages, and more with­out hav­ing to bring their phone along. Ap­ple Watch is also fea­tur­ing Ap­ple Mu­sic which is able to stream over 40 mil­lion songs through the Watch.

CEO Tim Cook made a grand in­tro­duc­tion the new­est iPhone, as a de­vice that has changed the world, and he’s not wrong. The iPhone is the crux of Ap­ple’s technology and the cen­tral fo­cus of the com­pany.

iPhone 8 is a huge step for­ward for iPhones. Phil Schiller, se­nior vice Pres­i­dent of World­wide Mar­ket­ing, in­tro­duced the new de­sign for the phone that features a few col­ors and glass on both sides of the smart­phone. The iPhone 8 is mi­cro­scop­i­cally sealed to pre­vent dust and wa­ter from get­ting into it. The phone has a Retina dis­play and stereo speak­ers that are 25% louder than the iPhone 7.

Schiller also an­nounced the break­through A11 bionic chip, the most pow­er­ful and smartest chip in a smart­phone. The A11 is 25% faster than the pre­vi­ous A10 chip. The GPU for the chip is 30% faster than the A10 and used for ac­cel­er­at­ing graph­ics in games and ma­chine learn­ing.

The cam­era features faster aut­o­fo­cus in vary­ing light con­di­tions, with its new ISP. 12 megapixel sen­sor. More power ef­fi­cient. More pix­els. Por­trait mode sharper de­tails bet­ter fo­cus in low light; it’s in beta now but will ship with the iPhone 8. Cre­ates a depth map and can change light­ing con­tours. The cam­era can shoot film with 1080p with 240 fps.

Aug­mented re­al­ity was men­tioned in con­nec­tion with the cam­era as well. Schiller showed a few apps that fea­ture AR where in­di­vid­u­als watch­ing a sport­ing event can turn the cam­era’s fo­cus on the field and see play­ers’ statis­tics in real time. An­other AR app shown can iden­tify con­stel­la­tions by mov­ing the cam­era across the night sky.

With the new glass back, the phone now features wire­less charg­ing just by set­ting the iPhone down on a charger. The new iPhone will sup­port Qi, which is the stan­dard for wire­less charg­ing.

The ca­pac­ity for the iPhone 8 starts at 64 GB and goes for $699, and it tops out at 256 GB. The iPhone 8 Plus starts at 64 GB and sells for $799.

Pre­order for the iPhone 8 is avail­able on Septem­ber 15 with a re­lease date on Septem­ber 22. The up­grade to iOS 11 will be avail­able Septem­ber 19.

One more thing. Af­ter an im­pres­sive iPhone 8 pre­sen­ta­tion, Schiller an­nounced the iPhone X. This iPhone features glass on both the front and the back.

Su­per Retina dis­play that features a higher level of qual­ity than the iPhone 8, the smart­phone has 458 pix­els per inch which is record set­ting for any smart­phone, ever. The OLED dis­play features HDR as well.

This iPhone does not have a home but­ton. Users sim­ply tap on the screen to wake it up and to ac­cess the home screen users just swipe up.

How do you un­lock the iPhone X? The phone features Face ID where users look into the iPhone and once the cam­era rec­og­nizes the user’s face it un­locks. This works through ma­chine learn­ing and neu­ral net­works.

Some might be ask­ing aren’t all th­ese features a drain on bat­tery life, to which Schiller re­sponded they are. And that is why the iPhone X will also fea­ture 2 more hours of bat­tery life than the last gen­er­a­tion of iPhones.

The iPhone X will be priced at $999 for the 64GB model and is avail­able for pre­order on Oc­to­ber 22, with a re­lease on Novem­ber 3.

CEO Cook in­tro­duced se­nior vice-pres­i­dent An­gela Ahrendts, head of the com­pany’s re­tail op­er­a­tions, to de­scribe changes to the com­pany’s Ap­ple Stores, which she re­ferred to as Ap­ple Town Squares. Ahrendts talked about new features avail­able at the stores and new stores in New York, Paris, Mi­lan, and Chicago.

COO Jeff Wil­liams in­tro­duced the new Ap­ple Watch Se­ries 3, which as ex­pected, comes with its own LTE ca­pa­bil­ity built-in so it can be used with­out a nearby iPhone. The phone num­ber is the same as the iPhone’s. Works with ear pods and Ap­ple Mu­sic. The Se­ries 3’s price starts at $329 for a non-LTE ver­sion and $399 with LTE. The Watch Se­ries 1 re­mains avail­able at $249. Ap­ple will be­gin to take or­ders n Septem­ber 15 and the Watch will be­gin ship­ping on Septem­ber 22.

Ap­ple TV was next on Cook’s agenda. He in­tro­duced the ex­pected Ap­ple TV 4K and turned the pre­sen­ta­tion over to se­nior vice-pres­i­dent Eddy Cue. This is a catch-up prod­uct for Ap­ple and in­cludes HDR as well as 4K. The de­vice uses a new chip and a new ver­sion of tvOS. The big­ger news is that 4K movies will be avail­able at the same price as HD movies and that pre­vi­ous pur­chases will be up­graded to 4K HDR au­to­mat­i­cally at no cost.

Cue in­tro­duced Jen­ova Chen, CEO of thatgame­com­pany, to show off new Ap­ple TV games, in­clud­ing a ro­man­tic ad­ven­ture game called “Sky” that can be con­trolled “with one fin­ger on the Siri re­mote.”

The price for a 32GB ver­sion of Ap­ple TV 4K is $179 and the 64GB ver­sion is $199. A 32GB ver­sion of the HD ver­sion con­tin­ues to be priced at $149.

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