Euro­peans love to shop abroad

Financial Mirror (Cyprus) - - PROPERTY -

On­line shop­pers from Ire­land, Aus­tria and Bel­gium are most likely to buy prod­ucts and ser­vices from a for­eign e-com­merce re­tailer. This was re­ported in a sur­vey from Pay­Pal and Ip­sos, which asked re­spon­dents to name the coun­tries from which they pur­chased some­thing on­line in the past 12 months (in­clud­ing the home coun­try, if ap­pli­ca­ble). Some 84% of the Ir­ish re­spon­dents said they would buy items from for­eign re­tail­ers. Con­sumers in Ger­many, France and the United King­dom, the three Euro­pean coun­tries with the high­est on­line share of re­tail trade, seem less in­clined to shop across their own bor­ders.

Lan­guage and the lo­cal pres­ence of Ama­zon look to be im­por­tant driv­ers for on­line shop­ping be­hav­ior in Europe. The Ger­man plat­form of Ama­zon, for ex­am­ple, was the most pop­u­lar on­line store in Aus­tria in 2017, while in the same year Ama­ gen­er­ated $2.6 bln worth of rev­enue within Italy. The Nether­lands and Poland are ex­cep­tions to this, as both have a strongly de­vel­oped do­mes­tic e-com­merce mar­ket. Alibaba and its plat­forms Ali­ex­press and Tmall are also pop­u­lar among Euro­pean con­sumers. 47% of Dutch re­spon­dents in­di­cated in 2017 they pur­chased goods on­line through a Chi­nese web­site. (Source: Statista)

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