Moravia Convention Bureau
THE MORAVIA Convention Bureau (MCB) was established in 2007 with the main goal of creating an organisation within the region that would work as contact and support for businesses.
MCB is a specialised department within the Tourist Authority South Moravia, with the founders and members of the organisation located in the South Moravian region. All activities conducted within MCB are non-profit and are within the scope of Congress, Trade Fair and Incentive Tourism in the Southern Moravian Region, supported by the European Union.
Petr Ryšánek, Project Manager at the Moravia Convention Bureau explains to EME Outlook the plans for MCB’s future progress.
QEME Outlook (EME): Since inception, how has Moravia Convention Bureau developed and progressed in terms of its key objectives and the messages it tries to get across?
Petr Ryšánek (PR): Our mission has remained consistent over the years, aiming to provide assistance and impartial information necessary for congress planning, business meeting or incentive events. Experienced staff are on-hand to help organise your event, suggest suitable venues, supply contacts you require or recommend an additional programme and the Moravia Convention Bureau will also provide printed or electronic promotion materials.
It is currently very hard to get the message out about everything our region and capital city has to offer as the competition in the field of the meeting industry is getting stronger and stronger, both in Europe and in the world. We are focusing on less expensive but efficient marketing activities such as online communication, our target market being the Czech Republic, UK and neighbouring countries such as Austria, Germany, Poland and Slovakia.
QEME: To this end, how would you say Moravia has developed in recent years as a business travel hub and what are the key reasons behind its growing appeal?
PR: Brno is exceptional when taking into account the number of educational and scientific institutions we have, with 13 universities in the city with more than 30 faculties where 80,000 students learn. After 1989 the city was re-established as the capital of the Czech judicial power.
South Moravia and the city of Brno are located in the heart of Europe, very close to the capitals and large central European cities. For example, in order to travel to Vienna or Bratislava it is only a 90 minutes drive; the city of Prague you can reach in two hours; and to Budapest and Krakow it takes three to four hours to drive.
In the last few years Brno and South Moravian Region have tried hard to improve the region‘s accessibility by looking for new connections between the international airport in Brno and
important hub airports. The new direct line connecting Brno and Munich was launched in November, 2015 and has proven to be extremely important for us. Now you can take the connecting flight to dozens of destinations all around the world, while our road and rail transport have also expanded substantially.
QEME: What is in store for Moravia over the course of 2017 and beyond to continue the good work already commenced and to enhance its reputation as a tourism and business travel hub further in the future?PR: At MCB we do our best to attract more business travellers to our region and ensure that congress delegates come back in the future as regular tourists.
In the near future, we will continue with the commenced successful promotional activities such as attending the international trade fairs like IMEX and IBTM, and organising press and FAM trips.
On the other hand, we would like to extend the role and the activities of the MCB. One of these activities being considered is the improvement in cooperation with local scientists and potential congress ambassadors.
In 2018, Brno will be celebrating 90 years since the first exhibition (Exhibition of Contemporary Culture) was held on the premises of the Brno Exhibition Centre so the city of Brno is preparing a large festival, exhibitions and other events as commemoration of this significant anniversary.
QEME: Finally, looking forward, if we were to speak again in three-five years’ time, what progress and development would you hope and expect to be able to report back, both in regards to the Moravia Convention Bureau as an entity, and in regards to the business travel industry in Moravia as a whole?
PR: Generally speaking, our goal is to contribute to the economic development and wellbeing of Brno and South Moravia. Specifically, we promote Southern Moravia and Brno as a suitable and attractive destination for holding congresses, conferences, trade fairs and incentive programmes.
With this goal in mind, we try to build a partnership network in which private and public sector cooperate and collaborate efficiently. We would be very glad if Moravia Convention Bureau continues to be seen as firm and reliable part of this network, an important contact and information point which not only actively promotes cooperation but is also a positive and favourable factor when the potential organiser decides whether to launch a campaign for an event.
As for the business travel industry, we hope to see that sector to be a strong and stable contributor to both the region and city’s economy. We hope Moravia and Brno will be an established and renowned destination for business travellers which is able to offer not only a high quality of required services but also something more, something special which would encourage the visitors to come back, either to work or to enjoy a lovely holiday stay.