Wel­come to BMW Egypt mag­a­zine.

BMW Egypt Magazine - - FRONT PAGE - Farid El Tobgui Chair­man and CEO

It’s been 100 years! This year, BMW Group have cel­e­brated their cen­te­nary and they will be de­lib­er­ately look­ing for­ward rather than back – at “THE NEXT 100 YEARS”. Striv­ing for more in­no­va­tions and tech­nol­ogy; we have demon­strated on many oc­ca­sions through­out our his­tory that we are ca­pa­ble of learn­ing fast and tak­ing bold steps. And it’s all thanks to our as­so­ci­ates. Our team has al­ways been truly spe­cial: they share our fas­ci­na­tion for mo­bil­ity and make it an in­te­gral part of their lives.

At the BMW Group, we are al­ways on a quest to find a bet­ter so­lu­tion. It’s sim­ply part of our DNA. And it’s also the spirit of our co­op­er­a­tions, a re­cur­ring theme that per­me­ates our cor­po­rate and lead­er­ship cul­ture. Over the last 100 years, nu­mer­ous bold de­ci­sions have pro­vided ev­i­dence of the fact that: The BMW Group reg­u­larly re­fo­cuses its busi­ness ac­tiv­i­ties – and de­vel­ops new strengths in the process. In this is­sue, we bring you the Bavar­ian Auto Group cel­e­bra­tion of this mile­stone through our strong show­ing at the 2016 Au­tomech For­mula Mo­tor­show, where we show­cased and in­tro­duced some of our ex­quis­ite metal to the lo­cal mar­ket. Our ap­pear­ance at this year’s lo­cal Mo­tor­show was con­sid­ered as one of our strong­est ever. We at Bavar­ian Auto Group in­sisted to par­tic­i­pate in an im­pres­sive fashion in or­der to show our com­mit­ment to the Egyp­tian mar­ket and our faith and loy­alty to our clients and fans in the coun­try.

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