Escape and Explore Fun Times
Soma Bay is one of the most beautiful places in Egypt, where one can relax, unwind and have an unforgettable time. It was first established in 1991 with only two hotels, Sheraton, which is 325 keys and Robinson, which is 300 keys. The resort had currently expanded to include more hotels and accommodation options for travelers. “Basically, Soma Bay is a prime destination on the red sea providing 5 stars deluxe services with a lifestyle focus; be it diving, kite surfing, golf, spa, and beach.
I see Soma Bay as the number one luxury destination on the Red Sea for its unique location [the only developed peninsula on the Red Sea]; of course hinging on great products, hotels, activities and services. Soma Bay is already well established in the GSA (German – Swiss – Austrian) markets and I see, it will achieve that in the Egyptian market as well”, says Ibrahim El Missiri, Soma Bay CEO. If you want to plan an exciting vacation for all family members, Soma Bay is a venue to consider. It has an interesting array of fun activities tailored to all family members and all age groups. You can always chill out by the sea and marvel at the beauty of the scenery especially around the picturesque sunset. When the sun sinks in the water, it kind of takes all your worries and stress with it! If you are up for a fun adventure, you can always go snorkeling. What’s cool about it is that one can take his/her kids along
as the water is pretty shallow and safe for children to explore the under-water world of the red sea and leave them with a remarkable experience. Children activities on the beach and the different hotels’ kids’ clubs entertain them throughout the day and leaves them happy. “It is real island-living with 10 million square meters of land, and 11 km coast line. With spectacular views from all locations in the bay together with its consistent winds, Soma Bay is the best kite surfing spot and we have the unique 18-hole Gary Player Championship golf course; the first of its kind in the entire region not just Egypt. In addition to that, we have one of the top 5 house reefs in the world for diving, which is directly accessed by the longest jetty in country. Furthermore, we have one of the best awardwinning spas (Cascades) and thalasso centers in the world”, adds El Missiri. If you want to escape the hustle and bustle of the city and relax, you can rent a boat and enjoy your day sailing the red sea. Segway rentals are also available by the hotels’ beach promenade. One can have a stroll, jog or ride a bike by the beach to exercise outdoors while enjoying a breath of fresh air. Currently, Soma Bay is developing its Marina to comprise of a number of different cuisine restaurants and live entertainment. It goes without saying that a vacation isn’t complete without a rich gastronomical scene, and that’s what Soma Bay strongly has. Food is of very high quality and cooked to perfection guaranteeing to tantalize Soma Bay’s residents’ taste buds. “Soma Bay is exclusive due to the nature of the brands and the current topography of the location. In other words, we see Soma Bay as an exclusive boutique destination”, highlights Omar El Halaby, Chief Real Estate Officer at Soma Bay.
On January 22nd, 2016, Soma Bay held for the first time in Egypt and the Middle East a great concert, by one of the most renowned and legendary Rock Bands, the amazing Dire Straits. The concert was a spectacular event and a huge success in each and every way. “It was an excellent event, it attracted the right customer base (niche of the society). The overall customer experience was fantastic. All attendees had an amazing time and left the concert with a big smile, which was the most rewarding aspect for us”, mentions El Halaby. The concert was organized by Soma Bay and RMC, where it attracted 2000 attendees. It was sponsored by BMW and Coca Cola. The event lasted for 4 hours, of which the Dire Straits performed and brilliantly entertained the audience for 2 hours. BMW Egypt was one of the sponsors of the event, where the company had just revealed the All-New BMW X1 for the first time in Egypt, the car was displayed in the coastal resort on the day of the event, when all the classic rock fans headed there to attend The Dire Straits Experience concert. What topped the audience’s experience was that BMW organized a test-drive for Soma Bay guests during the weekend to experience the pleasure of driving the All-New BMW X1 with the new specifications and technologies. With a 1.5L 136 Horsepower 3 Cylinders engine, fuel consumption is reduced to 5.3 liters for every 100 KM. The new BMW X1 goes from 0 to 100 km/h in 9.7 seconds, with a top speed of 204 km/h. The power and technology of BMW Twin Power Turbo engines, intelligent lightweight construction and sophisticated aerodynamics form the basis in the BMW X1 for enhanced driving pleasure.
“The occupancy of Soma Bay was 70%, which was great given the current situation of tourism. In addition to that, the event itself created a buzz in an off season period in the Egyptian market”, says El Halaby. “We didn’t only concentrate on bringing just a big international act to Soma Bay and the red sea, but we wanted to introduce live rock music; which is a genre that hasn’t been catered too enough. We also focused on organization, logistics and security, which historically has always been an issue with such events in Egypt. We wanted to show that we can have a production of this scale, applying international standards and norms of production and management; yet under very tight, yet comfortable and unobtrusive security measures. I got to add that the concert started on time!” explains El Missiri. The Dire Straits concert was a blast from the past! All the tickets of the concert were sold out. Attendees had a fun time and a memorable experience, where they danced the night away and enjoyed the great music. “We had a lot of people who also came from other neighboring resorts. We are working on establishing Soma Bay to be the leading event spot bringing all the big names and acts. Stay tuned for our upcoming concerts”, mentions El Missiri. It goes without saying that organizing a big concert like that of Dire straits entails a lot of details and event management. In other words, it requires exerting tremendous effort and a lot of hard work. “The biggest challenge with this concert was to make it happen during this difficult time the country is going through, and to showcase the great venue we have. The band security was tight and their movement was restricted and I’m sure they were worried coming to Egypt; but on stage they loved it so much, they asked when can we come back! So, that was the big success. The guests had an amazing time and it felt so great when everyone started asking when will the next one be. We have really raised the bar, which is great. Finally, I believe getting international acts to Soma Bay will be great as this form of tourism can be developed, not just for the local market but for the region as a whole”, assures El Missiri.