In­tro­duc­ing the per­fect state­ment maker

BMW Egypt Magazine - - BMW CONCEPT -

As part of their con­tin­ued ef­forts to cre­ate in­no­va­tion in the au­to­mo­tive sec­tor, BMW Group re­cently un­veiled their lat­est vi­sion for a four-door sedan for their com­pact seg­ment. The un­veil­ing which took place dur­ing Auto Guangzhou 2015; one of the largest in­ter­na­tional mo­tor shows in China was a chance for BMW to present this ex­cit­ing new de­vel­op­ment to the world. The new car con­cept which was born out of BMW’s de­sire to cater to the grow­ing youth pop­u­la­tion of China is ex­pected to be re­ceived pos­i­tively as it bridges the gap be­tween the de­mand for pre­mium com­pacts and the de­sire for ev­ery day driv­ing cars that have a touch of sporty per­son­al­ity.

“The BMW Con­cept Com­pact Sedan re­veals the po­ten­tial we see in a com­pact sedan,” says Adrian van Hooy­donk, Se­nior Vice Pres­i­dent BMW Group De­sign. “It not only gives the driver and pas­sen­gers gen­er­ous amounts of space within a com­pact area but does so while pro­vid­ing the sport­ing abil­ity you’d ex­pect from BMW and an el­e­gance oth­er­wise only avail­able in large BMW sedans. The qual­ity and in­trin­sic value of the BMW Con­cept Com­pact Sedan are clear sig­nals of our pre­mium in­ten­tions for the car.”

A New Car, A New Gen­er­a­tion

With the grow­ing growth po­ten­tial of the Chi­nese pre­mium com­pact mar­ket, BMW has con­ducted in-depth ob­ser­va­tion and re­search on the seg­ment’s de­vel­op­ment trends and tar­get cus­tomers. The BMW Con­cept Com­pact Sedan rep­re­sents the ap­proach to life of a gen­er­a­tion of youth in China. These po­ten­tial cus­tomers are con­fi­dent, dy­namic and ex­tremely qual­ity-con­scious and have a feel for aes­thet­ics. “The char­ac­ter­ful de­sign of the BMW Con­cept Com­pact Sedan em­bod­ies the driv­ing plea­sure of­fered by a sport­ing car with min­i­mized ex­te­rior di­men­sions, youth are look­ing for. It is as dis­tinc­tive as it is es­sen­tial –and, as such, it in­jects new life into the com­pact seg­ment. This four-door sedan stands for ev­ery­thing that sets BMW apart,” ex­plains Karim Habib, Head of De­sign BMW Au­to­mo­biles.

Fit­ting the BMW tem­plate from ev­ery an­gle –the ex­te­rior de­sign

The com­pact and ag­ile ex­te­rior of the BMW Con­cept Com­pact Sedan cre­ates a fa­mil­iar sedan sil­hou­ette based around a strik­ing three-box de­sign. Hall­mark BMW pro­por­tions im­bue the car with a dy­namic al­lure un­ri­valled in its seg­ment. It’s sweep­ing bon­net and long wheel­base stretch the car vis­ually, while the slightly set-back green­house fur­ther un­der­lines its sport­ing na­ture. The clever use of time-hon­ored BMW el­e­ments, such as a long, prom­i­nent swage line, dy­namic Hofmeis­ter kink and sur­faces molded with im­pres­sive depth, en­sures the car cuts an ath­letic fig­ure from the side and high­lights its re­la­tion­ship with other BMW ve­hi­cles. The four doors are in­te­grated har­mo­niously into its pro­por­tions and al­low easy en­try for the driver and all pas­sen­gers. Dis­creet soft-touch han­dles be­low the swage line open the doors as soon as a fin­ger touches their metal sur­face.

Sporty light­ness and mod­ern ex­clu­siv­ity–the in­te­rior.

Glance into the in­te­rior of the BMW Con­cept Com­pact Sedan and its BMW fam­ily ties are im­me­di­ately ev­i­dent. The cock­pit ra­di­ates a clear driver fo­cus: all the lines, forms and con­trols are geared to­wards the per­son be­hind the wheel and their needs. This is high­lighted by the prom­i­nent lines that con­verge in the di­rec­tion

of travel ei­ther side of the steer­ing wheel. The re­sul­tant “cone of vi­sion” sets the tone for the driver’s area as a whole. The form of the hor­i­zon­tal, noz­zle-shaped air vents and their in­ter­nal struc­ture con­tinue the theme. The “cone of vi­sion” ta­pers into a Head-Up Dis­play with com­biner screen, which projects all the rel­e­vant in­for­ma­tion into the driver’s di­rect field of view.

Tech­ni­cal Aes­thet­ics

All the tech­ni­cal fea­tures of the BMW Con­cept Com­pact Sedan are in­te­grated into its in­te­rior de­sign with pol­ish and re­fine­ment. Me­chan­i­cal op­er­at­ing el­e­ments modeled to flaw­less er­gonomic ef­fect–such as the cli­mate sys­tem con­trols, gearshift lever and iDrive sys­tem –ex­tend from the su­per-smooth sur­faces. All the other func­tions on the steer­ing wheel, cen­tre stack, cen­tre con­sole and door open­ers are op­er­ated us­ing back­lit touch-sen­si­tive sur­faces, whose high-gloss black sur­faces pro­vide a highly ex­clu­sive in­te­rior am­bi­ence when switched off. In ad­di­tion, a “com­biner” Head-Up Dis­play and 8.8-inch screen in the cen­tral in­for­ma­tion dis­play con­tain all the in­for­ma­tion re­quired at any one time.

Gen­er­ously-sized rear com­part­ment.

The rear com­part­ment of the BMW Con­cept Com­pact Sedan vividly re­flects the im­por­tance at­tached to pas­sen­ger com­fort. De­spite the car’s com­pact di­men­sions, the rear–which is de­signed to ac­com­mo­date two peo­ple –wel­comes its pas­sen­gers with a bright and ex­pan­sive feel­ing of space. Its ex­clu­sive ma­te­ri­als, high-qual­ity work­man­ship and warm ivory and muted brown tones, backed up by ac­cents in Ve­loc­ity Tulip, cre­ate an invit­ing am­bi­ence. Vis­ually, the rear bench sug­gests two in­di­vid­ual seats and of­fers pas­sen­gers am­ple space in which to spread out. At the same time, its form sees the sport­ing fla­vor of the front seats spilling over into the rear. The panoramic roof, which ex­tends a long way back, and the ivory-col­ored roof liner en­sures the sec­ond row of seats is like­wise bathed in a light and al­most airy sen­sa­tion of space. At night, the con­tour light­ing ex­tend­ing into the doors ac­cen­tu­ates the func­tion is­lands of touch-con­trol door open­ers, touch-sen­si­tive win­dow con­trols and loud­speak­ers. A sep­a­rate cli­mate con­trol unit in the rear­fac­ing sur­face of the cen­tre con­sole adds the fin­ish­ing touches to the high-com­fort rear ac­com­mo­da­tion.

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