Introducing the perfect statement maker
As part of their continued efforts to create innovation in the automotive sector, BMW Group recently unveiled their latest vision for a four-door sedan for their compact segment. The unveiling which took place during Auto Guangzhou 2015; one of the largest international motor shows in China was a chance for BMW to present this exciting new development to the world. The new car concept which was born out of BMW’s desire to cater to the growing youth population of China is expected to be received positively as it bridges the gap between the demand for premium compacts and the desire for every day driving cars that have a touch of sporty personality.
“The BMW Concept Compact Sedan reveals the potential we see in a compact sedan,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “It not only gives the driver and passengers generous amounts of space within a compact area but does so while providing the sporting ability you’d expect from BMW and an elegance otherwise only available in large BMW sedans. The quality and intrinsic value of the BMW Concept Compact Sedan are clear signals of our premium intentions for the car.”
A New Car, A New Generation
With the growing growth potential of the Chinese premium compact market, BMW has conducted in-depth observation and research on the segment’s development trends and target customers. The BMW Concept Compact Sedan represents the approach to life of a generation of youth in China. These potential customers are confident, dynamic and extremely quality-conscious and have a feel for aesthetics. “The characterful design of the BMW Concept Compact Sedan embodies the driving pleasure offered by a sporting car with minimized exterior dimensions, youth are looking for. It is as distinctive as it is essential –and, as such, it injects new life into the compact segment. This four-door sedan stands for everything that sets BMW apart,” explains Karim Habib, Head of Design BMW Automobiles.
Fitting the BMW template from every angle –the exterior design
The compact and agile exterior of the BMW Concept Compact Sedan creates a familiar sedan silhouette based around a striking three-box design. Hallmark BMW proportions imbue the car with a dynamic allure unrivalled in its segment. It’s sweeping bonnet and long wheelbase stretch the car visually, while the slightly set-back greenhouse further underlines its sporting nature. The clever use of time-honored BMW elements, such as a long, prominent swage line, dynamic Hofmeister kink and surfaces molded with impressive depth, ensures the car cuts an athletic figure from the side and highlights its relationship with other BMW vehicles. The four doors are integrated harmoniously into its proportions and allow easy entry for the driver and all passengers. Discreet soft-touch handles below the swage line open the doors as soon as a finger touches their metal surface.
Sporty lightness and modern exclusivity–the interior.
Glance into the interior of the BMW Concept Compact Sedan and its BMW family ties are immediately evident. The cockpit radiates a clear driver focus: all the lines, forms and controls are geared towards the person behind the wheel and their needs. This is highlighted by the prominent lines that converge in the direction
of travel either side of the steering wheel. The resultant “cone of vision” sets the tone for the driver’s area as a whole. The form of the horizontal, nozzle-shaped air vents and their internal structure continue the theme. The “cone of vision” tapers into a Head-Up Display with combiner screen, which projects all the relevant information into the driver’s direct field of view.
All the technical features of the BMW Concept Compact Sedan are integrated into its interior design with polish and refinement. Mechanical operating elements modeled to flawless ergonomic effect–such as the climate system controls, gearshift lever and iDrive system –extend from the super-smooth surfaces. All the other functions on the steering wheel, centre stack, centre console and door openers are operated using backlit touch-sensitive surfaces, whose high-gloss black surfaces provide a highly exclusive interior ambience when switched off. In addition, a “combiner” Head-Up Display and 8.8-inch screen in the central information display contain all the information required at any one time.
Generously-sized rear compartment.
The rear compartment of the BMW Concept Compact Sedan vividly reflects the importance attached to passenger comfort. Despite the car’s compact dimensions, the rear–which is designed to accommodate two people –welcomes its passengers with a bright and expansive feeling of space. Its exclusive materials, high-quality workmanship and warm ivory and muted brown tones, backed up by accents in Velocity Tulip, create an inviting ambience. Visually, the rear bench suggests two individual seats and offers passengers ample space in which to spread out. At the same time, its form sees the sporting flavor of the front seats spilling over into the rear. The panoramic roof, which extends a long way back, and the ivory-colored roof liner ensures the second row of seats is likewise bathed in a light and almost airy sensation of space. At night, the contour lighting extending into the doors accentuates the function islands of touch-control door openers, touch-sensitive window controls and loudspeakers. A separate climate control unit in the rearfacing surface of the centre console adds the finishing touches to the high-comfort rear accommodation.